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Home » Willie Cline

LXD047 : William Cline

By Tec Clark Leave a Comment

Willie Cline – Diving Industry Veteran & Marketing Pro

In this episode of The League of Extraordinary Divers I chat with diving industry legend William Cline.

Bio

William Cline, who goes by Willie, is president and owner of Cline Group Advertising, Marketing & Research. The company was founded in 1990 as an international consultancy, specializing in the recreational scuba diving industry.

Willie has been fortunate to represent and consult on a variety of matters from technical consulting, management operations, tourism development and economic impact projects with some of the world’s leading companies, governments and destinations within the scuba diving industry.

Past and current clients include The Governments and Tourism boards of:
Bonaire, The Bahamas Diving Association, Barbados, Hawaiian Islands Dive Association, Broward County, FL/Greater Ft. Lauderdale Visitors and Convention Bureau, Grenada

Other private-sector clients include Divers Alert Network (DAN), Rodale Press, Bob Soto’s in Cayman, Dive Provo in Turks & Caicos, Stuart Cove’s Dive Bahamas, Peter Hughes Dive Liveaboards, Sand Dollar Dive Resort in Bonaire, the Cayman Islands Watersports, Hotel and Restaurant Associations, DeepBlu.com, Fort Young Hotel Dominica, Explorer Ventures Dive Liveaboards, and DEMA, the diving industry trade association, among others.

Willie has also recently served as the past Vice-Chairman of the DEMA Board of Directors and currently serving as the Chair of DEMA’s Research Committee as well as committee member of DEMA’s Consumer Marketing committee. Cline Group is highly respected in the specialized field of scuba diving consulting, operations, and marketing, within the USA, Europe, South America and Asia.

Willie Cline and his company are the only diving industry marketing entity to be recognized as a dive business experts by The Wall Street Journal, Fortune and Entrepreneur magazines, and numerous newspapers including the Orange County Register (CA). Diving press includes interviews/articles in Dive Training, Scuba Diving, Sport Diver, PADI’s Undersea Journal, Dive Center Business Magazine, and Skin Diver magazines to name a few.

Willie Cline, founder and president, is a diving veteran, with over 5,000 dives, holds an active PADI Course Director certification, and currently working on his MBA. William is also passionate about flying and holds a private pilot’s license and lives on a small airport in a suburb of Dallas, Texas.

Items In This Podcast

  • Learning to dive at an early age
  • California to Florida
  • Pro Dive’s Early Days
  • Fort Lauderdale Reef Named After Him – Willie’s Way
  • Losing a Wreck
  • His Dive Buddy Stuffed His BCD Pockets with Food to Attract Sharks
  • Cline Group
  • Oh Captain, My Captain by Jean Michel Cousteau

Sponsor

Special thanks to our episode sponsor Aggressor Adventures

Aggressor Adventures

Thanks For Listening!

Thank you for joining me again. Do you want to give a shout out to our guest on this podcast? Leave a note in the comments section below!

If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post.

Please leave an honest review for The League of Extraordinary Divers podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated! And, don’t forget to subscribe to the show on iTunes to get automatic updates.

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Filed Under: League of Extraordinary Divers Podcast Tagged With: Willie Cline

086 What The Latest Diving Industry Survey Results Tell Us With William Cline

By Tec Clark Leave a Comment

In this episode of The Dive Locker Podcast we discuss first quarter 2021 diving industry survey results with William Cline.

Welcome To The Show!

Welcome to The Dive Locker Podcast, the podcast for dive professionals where we bring you the latest in diving industry resources that make you excellent at teaching techniques, risk management and dive business.

Last week the latest results of the Cline’s Diving Industry 1st Quarter of 2021 were released. Although the numbers are significantly down from this same time last year, we saw some things that were encouraging. Such as an increase from Q4 and a good amount of retailer confidence is also coming back.

Because of this I wanted to have my friend and industry colleague Willie Cline back on the show for him to discuss these results. We get into that plus a chat about the upcoming DEMA Show in November.

A little bit about Willie. Willie founded the Cline Group in 1990 as an international marketing consultancy, with many areas of expertise. The Cline Group is unique – no other company in the world specializes in marketing diving products and services. The company has been fortunate to represent in various projects, some of the world’s leading diving companies, governments and destinations. Willie saw a need for an industry survey, and since dive training agency would not share their numbers, he created his free industry survey that has been going on for __ years.

Items In This Episode

  • Travel data
  • Certification data
  • Projected outlook for 2nd quarter 2021
  • Equipment sales
  • What’s in store for the upcoming DEMA Show?

Episode Sponsor

If you find this show adds value to you as a dive pro and you’d like to help support the show, please consider supporting it on Patreon. It’s only $4 per month – that’s only $1 per episode. When you become a supporter of The Dive Locker you’ll get a shout out from me on the next episode after you join. You will also be listed on the Patrons of Dive Locker Podcast webpage. And you will receive 10% off any ScubaGuru Academy course at the Patron level, and 20% off at the Rockstar level. And of course my undying appreciation for helping support the show.

https://www.patreon.com/thedivelocker

Thanks For Listening!

That’s it for today, everyone. Thank you so much for listening. Remember to subscribe to this podcast on iTunes, Google Play or Stitcher, that way you’ll be notified of new episodes as soon as they go live and please leave a rating. Items talked about in this episode can be found on the show notes Page at scubaguru.com . There you can also click the microphone and leave us a comment. Thanks again. We’ll see you in the next episode. Safe diving and take good care of my friends.

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Filed Under: The Dive Locker Podcast Tagged With: Cline's Diving Industry Survey, DEMA Show, Willie Cline

034 Awesome Dive Industry Resources During COVID-19

By Tec Clark Leave a Comment

In this episode of The Dive Locker Podcast you’ll hear about the top professional development webinars and the top fun challenges to get you through COVID-19 lockdown.

Welcome To The Show!

Welcome to the dive locker podcast, the podcast for dive professionals where we bring you the latest in diving industry resources that make you excellent at teaching techniques, risk management and dive business.

Well the dive industry keeps steeping up. It seems everyone is getting in on the podcasting or webinar bus these days, and that’s a really good thing. Why because we can keep up with our industry relationships and professional development. I really like seeing people shift into a new gear when faced with adversity. Its been so impressive to see ingenuity and creativity emerge during a worldwide lockdown. And that’s what this episode is all about. Im going to share with you awesome industry resources that will professionally develop you and keep you connected to your industry colleagues through fun internet challenges.

Resources to Get Through COVID-19

  • The Diver Medic Webinars
  • RAID’s Online Magazine The Edge
  • PADI Resource Hub Webinars
  • DEMA’s COVID-19 Resources
  • SDI TDI Facebook Live Interviews
  • PSI-PCI Virtual Classroom Training
  • William Cline’s Special Dive Industry COVID-19 Survey

Fun Challenges You Should Do

  • #DIVESTRONG
  • #FODO
  • Under Bathwater Photography Competition
  • Thrash Till We Splash!

Episode Sponsor

Thanks For Listening!

That’s it for today, everyone. Thank you so much for listening. Remember to subscribe to this podcast on iTunes, Google Play or Stitcher, that way you’ll be notified of new episodes as soon as they go live and please leave a rating. Items talked about in this episode can be found on the show notes Page at scubaguru.com and there you can also click the microphone and leave us a comment. Thanks again. We’ll see you in the next episode. Safe diving and take good care of my friends.

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Filed Under: The Dive Locker Podcast Tagged With: #DIVESTRONG, #FODO, COVID-19, DEMA, Force Blue, Fourth Element, PADI, PSI-PCI, RAID, SDI, Stream2Sea, The Diver Medic, Willie Cline

About Tec Clark

Tec Clark is a diving industry expert who has held very elite positions in the dive industry including Managing Director of the University of Florida’s Academic Diving Program and National Director of the YMCA Scuba Program. He holds over 40 professional certifications with over 15 diving agencies. Tec has received numerous honors for his instructional abilities and has co-edited several diving texts. He also appeared as a diving expert on A&E, The Learning Channel, and Outdoor Life Network. He was Captain of the US Freediving Team and is the founder of both Reef Ministries and ScubaGuru.com. Tec is the Associate Director for Aquatics and Scuba Diving at Nova Southeastern University in Fort Lauderdale, Florida. Read More…

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Aggressor Adventures BSAC c-card CMAS confined water Cousteau COVID-19 DAN DAN Risk Retention Group Darcy Kieran DeeperBlue DEMA DEMA Show Doug McNeese First Dive Insurance Owl Underwriting Agency Force Blue Fourth Element freediving Gareth Lock GUE Immersion Freediving Kirk Krack Mark Evans mask Mastery of Domain NAUI Ocean Education International PADI Performance Freediving International Professional Liability Insurance RAID RSTC scuba SDI SEI SSI Stream2Sea Ted Harty The Human Diver Tom Ingram UHMS University of Florida Vicencia & Buckley HUB International Willie Cline YMCA

Welcome Dive Professionals

Welcome to ScubaGuru.com!  The ScubaGuru brand is dedicated to giving dive professionals tools and techniques to be GREAT LEADERS – leaders in the classroom, leaders underwater, and leaders in their diving businesses.  With unique leadership skill-sets, the dive professional can create:

  • Better divers
  • Loyal customers
  • A thriving dive center
  • A flourishing dive industry

See what we mean by Go Beyond the Standard and enjoy the rewards of being truly great at what you do!

Sincerely,

Tec Clark

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