In this episode of The Dive Locker Podcast we learn how to apply the four trends in specialty sport retailing with Doug McNeese.
Welcome To The Show!
Welcome to The Dive Locker Podcast, the podcast for dive professionals where we bring you the latest in diving industry resources that make you excellent at teaching techniques, risk management and dive business.
In episode 62 of The Dive Locker we had a chat with Doug McNeese about the four trends in Specialty Sport Retailing. If you heard that episode you’ll remember those trends were Personalization, Cross Channel Merchandising, the Customer Experience and finally Inventory. In that episode Doug really introduced these concepts and the bigger picture of what they mean.
But in today’s episode Doug brings specifics, details and examples of how you can embrace these trends and capitalize on them. And like I said last time, it does not matter what level of dive professional you are or what business model you follow. Whether an independent instructor all the way to owning your own dive center, at some point you’ll retail your services and products.
Who Is Doug McNeese?
Doug is President of Scuba Schools International (SSI)’s International Business Development where he travels the world educating dive centers on how to be more successful in their businesses. He was raised working in his father’s dive center, and he eventually bought it from him. It’s called simply, The Dive Shop.
Doug went on to purchase the National Association of Scuba Diving Schools (NASDS). He made remarkable improvements to NASDS. Then saw the opportunity to merge with SSI and nearly a decade later he purchased SSI. And most recently he sold SSI to the HEAD Group where it is flourishing and he is still leading professionals with his secrets to success learned from his early days.
Doug is highly respected in the diving industry and he won the DEMA Reaching out award in 2017. And as you’ll hear he loves to give back to the industry and he has done this through his efforts with both the Platinum Pro Foundation and Sea of Change Foundation.
Items In This Episode
- How to Offer Personalization
- How to Capitalize on Cross Channel Merchandising
- Making the Customer Experience Outstanding
- Managing Inventory for Success
Episode Sponsor
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Thanks For Listening!
That’s it for today, everyone. Thank you so much for listening. Remember to subscribe to this podcast on iTunes, Google Play or Stitcher, that way you’ll be notified of new episodes as soon as they go live and please leave a rating. Items talked about in this episode can be found on the show notes Page at scubaguru.com . There you can also click the microphone and leave us a comment. Thanks again. We’ll see you in the next episode. Safe diving and take good care of my friends.
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