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Home » scuba class

How to Select the Best Dive Shop

By Tec Clark 4 Comments

The look and feel of a dive shop should exude the culture of diving and have a passionate, excited staff.
The look and feel of a dive shop should exude the culture of diving and have a passionate, excited staff.

When deciding where to take a scuba class, purchase or service dive equipment, or going on a group dive trip, the local dive shop (LDS) remains divers’ favorite choice of service delivery.  Here we will explain in detail the areas to consider when selecting the best dive shop with which to affiliate.

There are definitely some things to look for when selecting a class, dive shop, and/or a scuba instructor.  It can be broken down into three distinct areas to evaluate, thus it is worthy of three separate articles which I have written. Let’s take a look at each of these areas of consideration:
A. How to Select a Scuba Diving Class
B. How to Select a Dive Shop
C. How to Select a Scuba Instructor

HOW TO SELECT A DIVE SHOP
Let’s look at what makes a dive shop a dive shop. But first let me address an area of political correctness. A push was made in the diving industry to use the name “dive center” instead of “dive shop”. Research showed that the name “dive shop” had a small, rustic, mom-and-pop feel, and that a “dive center” was conducive to an upper class, professional business with more offerings. So, some agencies deem dive shops “Full Service Dive Centers” if they meet a plethora of criteria, and even give them ratings. However, search engine reporting shows that “dive shop” is still the most preferred title to refer to a brick-and-mortar dive retail business. So, I will use dive shop with no intent to diminish you dive stores, dive centers, or dive centre if you are British (fabulous wedding by the way).

Here are the main areas of business for dive shops:

  1.  Scuba Instruction – Since you have read “How to Select a Scuba Diving Class” you now have an appreciation for some of the items necessary to take a scuba class. Most scuba training takes place in conjunction with dive shops. Even if you take a private scuba class with an independent diving instructor, chances are you will be visiting a dive shop that your instructor works with.
  2. Equipment Purchasing – The dive shop is an integral part of your future as a diver. You will visit your local dive shop when it comes time purchase your gear. This is especially important since fit and comfort are key criteria for your equipment selection. At a dive shop you will be able to try on multiple sizes and styles, under the expert care of a dive retail professional, to pick the items perfect for you.
  3. Equipment Servicing – The dive shop is where you go to have your tanks filled. The more you dive, the more air fills you need. This keeps a steady relationship between you and the dive shop. It is also the place that you will bring in your equipment to be serviced – annual inspections of your regulator and tanks, and every five years for the tank hydrostatic testing. Plus, if you have a repair need, they are the place to get those repairs fixed properly as scuba equipment repair requires specialized training and certification.
  4. Dive Travel – Tons of training and tons of equipment will not matter if you don’t dive! The dive shop is the hub of diving activities – especially dive travel. Whether it’s local or halfway around the world, your dive shop offers special dive travel opportunities to keep you wet and enjoying the sport. Dive travel is what it’s all about, exploring various locations each with their own unique conditions and marine life.

SELECTION TIPS

  1. Ask Around – You probably have lots of friends who are divers. Ask them. A simple inquiry to your friends on Facebook should reveal many suggestions of shops, both good and bad. Your looking for your friends’ actual experiences not rumors. Remember, just like a restaurant review, experiences and opinions may vary from person to person. But, if people are giving consistent reviews, chances are they are accurate.

Tec’s Tips:
– Ask what they like and dislike about the dive shop.
– Ask what they go there for the most.
– Ask if they have a favorite employee or instructor.

  1. Internet Research – Take each of the areas above (dive travel, scuba instruction, etc.) and explore them on the dive shop’s website. If the site looks like a ninth-grade computer project, be suspect. That is clearly a sign of owners who do not understand their consumers’ needs. Scuba diving is a wonderful combination of fun and safety. Safety is in the details. So, good dive shops will have websites that are fun and engaging, and at the same time detailed and full of information. NOTE: Don’t be discouraged if a dive shop does not post the prices of classes. That is a detail that many dive shops would rather have you call about so that they can tell you in detail what the class includes. The reason for this goes back to our first article, “How to Select a Scuba Diving Class”, as some dive shops post ridiculously low class prices yet have hidden costs. Most people don’t know how to do true class comparisons (like you now know how to do), so many dive shops want you to call for pricing. That is a good thing.

Tec’s Tips:
– Do you get a good and excited feeling about diving when you visit their website? Do they look like they embody the scuba lifestyle? Those are also good traits to look for when doing internet research.
– Go to the About Us section of their website. You should have a clear snapshot of the employees and instructors with their bio’s. Do they look professional and have professional credentials, yet exude a passion for diving? That is what you want. I shy away from dive shops that are not proud to show their most important asset; their people. If they don’t showcase their staff, it could mean they have massive turnover of staff or they have folks with mediocre credentials. The opposite could happen too. If the About Us section reveals only men who have mostly uber-technical credentials (cave, cavern, deep air, mixed gas, etc.). That could be a niche dive shop and may not be the right place for your family to become recreational divers. I am generalizing, so just use common sense, and you will get a good feel for what the dive shop is all about.

Great dive shops have great customer service
Great dive shops have great customer service
  1. Site Visit – This is hands-down the best way to evaluate a dive shop. Don’t be intimidated if you are a non-diver. Go there! As a non-diver you should leave the dive shop wanting to take your lessons yesterday! The people, the atmosphere, the equipment, the visuals, should make you feel like you have stepped into what diving is all about. A diving culture should be present and intense.

Tec’s Tips:
– How is the visual appeal? It should be somewhat overwhelming, but not chaotic. You want a nice layout with a good amount of products that makes you want to explore them. You should get the clear impression that this shop truly specializes in their sport.
– How is the customer service? This is a big one. You want to be greeted and you want them to ask questions about you. Within a couple minutes they should know you are a non-diver interested in taking scuba lessons. And they should be GENUINELY EXCITED for your interest. Notice also how they are helping other people, see if there is a class going on, or notice them selling equipment or filling tanks. These occurrences are what you will be going through, so you should like what you are seeing.
– Try to meet your instructor. If you can, this is a wonderful thing to do. For what to look for in your instructor see the next article, “How to Select a Scuba Instructor”.
– What professional image does the shop have? Is it clean? Would you trust the employees to fit you for life support equipment or take you underwater? Do you get the impression that safety is important to them? You will be amazed at how keen your sense of this is even though you are a soon-to-be-diver.

WHAT TO AVOID
As a former scuba training/certification agency director I had the opportunity to visit many dive shops nationally and abroad. Most were very good, but a few were not so good. One shop in particular, I will never forget. Immediately upon entering the small shop there was an old pizza box open on top of the glass display counter; a wastebasket overflowing with beer bottles; a smelly dog with white hair; the dog’s white hair was all over the un-vacuumed blue carpet and even on some of the retail diving equipment; the two owners were both smoking cigarettes; they shared a large, full ashtray also on top of the glass display counter; the shop and all the equipment reeked of smoke and dog. I was there to investigate a quality assurance complaint. Naturally.

AGENCY AFFILIATION
Remember from the first article that there are many scuba training/certification agencies. What can also help you make your dive shop selection can be the status a shop may have with an agency. Some of the larger scuba training/certification agencies have standards for their sanctioned “dive centers”. And, again, they may have ratings or titles given to those dive shops with scales of gold, silver, platinum, palms, stars, or diamonds just to name a few. But what is helpful to know is that a dive shop that displays their “Dive Center Status” with an agency has had to be evaluated to the standards of that agency. They have been measured on air purification standards, equipment inventory, class offerings, service & repair, regular hours, proper business licenses, and no quality assurance or standards violations. These are all important areas that you may not see, so it is nice to know that the agency has inspected all that annually for you.

Finally, as a modern-day consumer you know what you want when it comes to how to be treated, and how a place and its people make you feel. Visit as many dive shops as you can to get the best comparisons, then go with your gut feeling. By following the tips in this article, chances are you will make the right decision.

Now read “How to Select a Scuba Instructor”

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Filed Under: Blog, Equipment, Training Tagged With: dive shop, scuba class

How to Select the Best Scuba Class

By Tec Clark 3 Comments

dive shop scubaguru
Good scuba training is important to your success as a diver. Do not seek the cheapest and quickest scuba classes.

When deciding to take a scuba class, the non-diver has very limited insight as to what to look for in selecting the right scuba class for him or her. Many people select the cheapest and/or quickest scuba class, but that can be a big mistake. Here we will explain in great detail the areas to consider when selecting a scuba class.

There are definitely some things to look for when selecting a class, dive shop, and/or a scuba instructor. Your question can be broken down into three distinct areas to evaluate, thus it is worthy of three separate articles which I have written. Let’s take a look at each of these areas of consideration:
A. How to Select a Scuba Diving Class
B. How to Select a Dive Shop
C. How to Select a Scuba Instructor

HOW TO SELECT A SCUBA DIVING CLASS
Let’s start here because you will need these items to assist you in selecting a dive shop and/or independent instructor.

WHAT IS SCUBA CERTIFICATION?

To become a scuba diver you must complete proper training and be issued a scuba diving certification, a.k.a. a “c-card”. Your training takes place under the instruction and supervision of a certified and insured scuba diving instructor. This instructor has professional training and credentials with one or more scuba diving training/certification agencies. There are several of these agencies worldwide and they are often referred to by their acronyms. Here are just some of the scuba training/certification agencies:
PADI, SSI, NAUI, SDI, SEI, IDEA, PDIC, IANTD, GUE, PSAI, CMAS, BSAC, and L.A. County to name a few.

Note: Although there are several agencies that offer beginning/basic courses to become a certified scuba diver, it is important to note that they do not all call the class to become a certified scuba diver the same thing – in fact the same named class, for example “Scuba Diver” may have a totally different meaning from one agency to another. Common course terms are Open Water Diver, Scuba Diver, Basic Diver, with most agencies using the term Open Water Diver.

An Open Water Diver scuba class is broken up into three distinct sections of training: academics, confined water and open water. Those areas of training vary by agency, region, dive shop, and instructor. You will find the packaging of this training to be varied as well, especially in pricing and scheduling. Let’s take a close look at each:
1. Academic Training (aka “Classroom Sessions”)
This training refers to the didactic (educational) learning of becoming a scuba diver. The media for academic delivery varies by training agency and instructor but is for the most part a combination of books, videos, and instructor presentations. On-line learning is becoming quite a popular alternative since the pace of learning is up to you and can be done at your leisure. Areas of learning include diving equipment, diving science, diving physiology, dive table usage, and the diving environment.
Tec’s Tips:
1. Think about your personal learning style and then choose the academic medium that fits you.
2. Take a look at a sample textbook.
3. Some agencies will have a demo of their online program that you can check out.
4. Ask how many instructor presentations (classroom sessions) there are. If there are some, you might be able to check out their classroom – is it comfortable and conducive to learning?
5. Try to meet your instructor. Is he or she someone you feel comfortable with learning from? You’re looking for good communication skills, a warm and caring personality, and a genuine passion for wanting to teach you how to scuba dive.
6. If you’re okay with reading, you like the classroom environment, and you like the instructor, then go with the textbooks. If not, then perhaps the online learning would be a better option for you. Students who are very inquisitive and like to understand things at a higher level often do better with more instructor contact hours, such as using the textbook with multiple classroom sessions.
2. Confined Water Training (aka “Pool Sessions”)
Confined water is basically the “pool session” part of a scuba diving class. Confined water training is conducted mostly in pools, however the term also refers to a controlled body of water that has “pool-like” conditions. Confined water training is where you will be introduced to, and practice, your diving skills. Skills include how to breathe underwater, how to clear your regulator, how to monitor your air supply, establishing neutral buoyancy, clearing your mask, entering the water, exiting the water, and how to assist your buddy – just to name a few.
Tec’s Tips:
1. The pool depth can be very beneficial to your training. The deeper the pool, the better. Pools that are 9′, 10′ or 12′ feet are really good depths to train in. Some pools that have deep diving wells 14′ to 18’+ are even better. But small, shallow 6′ pools are not ideal for training.
2. What is the water temperature? You want a heated pool. Some competitive lap swimming pools are a tad too cold for extended time underwater. In some training settings a wetsuit will help. Being chilly during training distracts you and can be problematic.
3. Ask about additional time for practice or skill development. Some people may take longer than others to master a particular skill. Classes have scheduled pool times that may not be enough for you. Find out the details if you need more pool sessions. Don’t race through a course just because that was the schedule. If you need more pool time to be comfortable and confident, that is a good thing.
4. Where is the pool? Sometimes the pool sessions are conveniently located – perhaps at the dive shop, local YMCA or local municipal pool. Other times the pool is quite a distance away. Again, just like the classroom, check out if the pool is convenient, comfortable and conducive to learning.
3. Open Water Training (aka “Checkout Dives”)
In your open water training, you will apply the skills learned in the confined water sessions in an actual diving environment. This open water environment is most often the ocean, but can also be lakes, rivers, quarries, sinkholes, springs and even, in some cases, man-made environments like aquariums. In the open water training you will learn a few new skills such as navigation, beach entries, or dive boat operations; and you will also be evaluated by your instructor to see how well you apply skills on your own such as monitoring your air supply, having proper buoyancy, and being a good dive buddy. Most courses will have you complete four open water scuba dives with perhaps a skin dive as well.
Tec’s Tips:
1. Where are your dives? If possible, try to have your open water dives include ocean dives off a charter dive boat. The reason for this is your c-card will allow you to dive on recreational dives all over the world – the majority of which are coral reefs – in the ocean – where only dive boats can access them! If all your open water training dives take place in a lake, then you have not learned how to set up on a dive boat, dive boat etiquette, listening to briefings, dive boat entry and exits, currents, waves, sea legs, marine life, etc. And to rely on a divemaster to coach you through all that on your first ocean dives after you are certified will be a bad experience – they are just too busy to teach you all that. Yes, there are legitimate logistic considerations that prevent all dive classes from going out on ocean boat dives, so you could consider the next tip…
2. You may consider doing open water referral dives for your open water training dives. Referral dives allow you to travel to another destination and go through your open water training dives with another instructor. This is used quite a bit for northern dive shops in the winter months. They can do the indoor classroom and pool sessions, and when completed the students go to a tropical location with paperwork in hand and finish up their open water training dives. Each agency has guidelines for this, so it is best to work with your original instructor to guide you to locations to complete your referral dives.

CLASS PRICING

Unfortunately, this is the most complex part in the decision making process. The reason for this is class pricing varies greatly by what is included in the class and what is required to purchase additionally by the student. Avoid sticker shock – a $500 class may be the same as a $199 class! Some classes are “all-inclusive” and others are not. The details are in what is included. I have created a Scuba Class Pricing Checklist PDF for you to download FREE. Fill out this checklist as you research class prices either by calling or visiting the dive shop, or doing internet research. Then get out your calculator and add up the items on this list for a true cost comparison.
Tec’s Tips:
1. Books and Materials – are they included in the class price or are they separate? Books and materials are often bundled in a kit or pack. If you have to buy them they could be $40 to $85.
2. Online Learning – if you go with online learning, do you pay for that separately or is that included? This type of academic learning could cost $100 to $150, and you may still need to purchase supplemental materials (like dive tables and log books) to go along with it.
3. Skin Diving Equipment – Most dive shops want you to own your mask, snorkel and fins. These are very personal pieces of equipment where fit and comfort are key to their proper functioning. It is a very good practice to have your own mask, snorkel and fins rather than use rental ones. Find out if the dive shop will give you a discount for the purchase of your skin diving equipment. A 10% to 15% discount is often given to a dive shop’s students. Other shops may give a discount in the “bundling” of gear – for example mask, snorkel, fins, booties, bag, and defog solution. Prices on bundled skin diving gear range from $150 to $275.
4. Other Required Equipment – Some dive shops will require you to purchase other items in addition to the skin diving equipment. These items may include lead weights, weight belt, wetsuit, bottom timing device, dive slate, dive knife, signaling devices, and/or gloves. Although these can add up quickly, don’t look at it as a bad thing. Most dive centers that are requiring these items take diving seriously and are looking to equip you to be a more prepared diver, rather than trying to make more money on you. Chances are you will purchase most of these items soon after being a certified diver anyhow.
5. Rental Equipment – Many classes include the major pieces of rental equipment such as tanks, BCD’s and regulators throughout the entirety of confined water and open water training. Some also include wetsuits and weights. However, there are some dive shops that will include the rental equipment for the confined water sessions only, but will charge you the rental prices for the open water training dives. And, there are other places that will require you to rent an item like a wetsuit and give you an option to buy it at the end of your training.
6. Confined Water Sessions – Most dive centers will include the costs for confined water sessions (pool sessions). But there are some that may have you pay the facility entrance fee for each pool session.
7. Open Water Dives – Some dive centers will include the costs for open water dives and others will not. For example, the instructor fees and equipment fees may be built into the class pricing, but you may be responsible for paying the charter dive boat fees or dive site admission fees such as at a lake or a state park.
8. Certification Fees – Money is sent to the training agency for the processing of your c-card. Some dive shops include that in the pricing and others will require you to pay that fee. You may need to provide a passport photo or equivalent on your own, or the instructor/dive shop may take a photo of you.
9. Make-up Sessions – Find out what the costs are (if any) if you have to make up a confined water pool session or an open water training dive.
10. Miscellaneous Fees – You may find that you have to pay for parking for each pool session, classroom session or at a dive site. You may also have unique needs that could increase the cost of your training such as prescription lenses for your mask or you chill very easily and need a better wetsuit than what is offered in the rental line. And there are also tips to consider. Tipping the crew of a dive boat is customary, and many people like to tip their instructor nicely.

SCHEDULING
Look at the overall schedule of the class. Does it work for you? If not, you may need private instruction. But you want a nice, even pace between classroom, pool and open water sessions. Now, I know I am going to upset may dive professionals when I say this, but I have strong convictions based on decades of diver training and observation – AVOID SHORT, THREE DAY SCUBA CLASSES. Instead go for classes that are less rushed and offer MORE training time – especially more confined water pool time. Can an entire scuba class be taught in three days (one weekend)? Well, according to some agency standards, it can. But should it? That time frame does not work for everyone. I have seen this and even taught it on few occasions and I can say that it is overwhelming for most students. To do morning pool sessions and then get on a dive boat in the afternoon – and then do it again the next day forces important skill sets to be squeezed into too little time. It is simply too much to process adequately. Again, please consider a scuba class that is spread out over two, three or four weeks or weekends. Slowing down a scuba class lets each session “sink-in” prior to the next session. You will think of questions to ask in between the sessions as you naturally contemplate the wonderful items learned in the previous session.

On My Soapbox: AVOID CHEAP AND QUICK SCUBA LESSONS
 You have to properly complete all of the required standards for training for each of the above areas. It is not hard, but it does require attention, focus and patience. Your end goal is NOT to get a c-card, your end goal is to be a good and safe scuba diver. For that reason you want to pay attention to what is being offered in each of the three areas of training. Cutting corners may have a negative effect on how good of a scuba diver you will be. I have seen so many divers take a class, go diving a couple times and then barely ever dive again. When you peel back the excuses, often you will find that a person was never a “comfortable” diver. They were told in their short class that, “they will calm down with time”, their “breathing rate will improve”, their “buoyancy will get better the more they dive”. But it does not because those items are the fine-tuning that develops under good teaching, not during the fast-paced-two-tank-dive-trip in the Florida Keys on your own as a new diver. Your confidence and comfort are very important to your enjoyment of the sport, so avoid the cheap and quick route to becoming a scuba diver, you will pay for it in the end. The more you invest in your scuba training, the more enjoyable scuba diving will be for you. Trust me.

Next article “How to Select a Dive Shop”

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Filed Under: Blog, Training Tagged With: BSAC, c-card, certification fees, classroom, CMAS, confined water, GUE, IDEA, NAUI, online learning, open water diver, open water dives, PADI, PDIC, rental equipment, required equipment, scuba class, SDI, SEI, SSI, YMCA

About Tec Clark

Tec Clark is a diving industry expert who has held very elite positions in the dive industry including Managing Director of the University of Florida’s Academic Diving Program and National Director of the YMCA Scuba Program. He holds over 40 professional certifications with over 15 diving agencies. Tec has received numerous honors for his instructional abilities and has co-edited several diving texts. He also appeared as a diving expert on A&E, The Learning Channel, and Outdoor Life Network. He was Captain of the US Freediving Team and is the founder of both Reef Ministries and ScubaGuru.com. Tec is the Associate Director for Aquatics and Scuba Diving at Nova Southeastern University in Fort Lauderdale, Florida. Read More…

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Welcome to ScubaGuru.com!  The ScubaGuru brand is dedicated to giving dive professionals tools and techniques to be GREAT LEADERS – leaders in the classroom, leaders underwater, and leaders in their diving businesses.  With unique leadership skill-sets, the dive professional can create:

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See what we mean by Go Beyond the Standard and enjoy the rewards of being truly great at what you do!

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