In this episode of The Dive Locker Podcast we learn about the differences in paid ads versus organic digital marketing reach.
Welcome To The Show!
Welcome to The Dive Locker Podcast, the podcast for dive professionals where we bring you the latest in diving industry resources that make you excellent at teaching techniques, risk management and dive business.
So we all know that to market your business, your sales and your services is not about print ads in newspapers, handing out flyers on street corners and billboards. The world of being able to market yourselves is primarily digital. But just as with any type of advertising there are costs, and we have to balance those costs with effective reach.
So today we’ve invited back digital marketing expert Jennifer Shaheen with the awesome company Technology Therapy Group to discuss paid versus organic digital reach. This is a great overview of how and when Facebook posts, Instagram posts and website specials, should go into paid campaigns like Facebook Ads, Instagram Ads and Google Adsense and more.
About Jennifer Shaheen
Here’s a little about Jennifer. Expertly guiding business owners through the intersection of marketing and technology for the past 15 years, Jennifer Shaheen has a unique expertise that combines technical prowess, entrepreneurial insight, and marketing acumen. Her marketing strategy, brand development, and small business operations skills have been engaged in the retail, manufacturing, hospitality, health care, and travel industries.
A thought leader and visionary, Jennifer seeks continually to translate today’s digital mysteries into understandable, accessible, actionable information. In addition to teaching at Social Media Marketing University and contributing technology articles to Bank of America’s Community Forum, Jennifer has appeared repeatedly on MSNBC’s Your Money with JJ Ramberg, to discuss entrepreneurial and business management issues.
Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, and all Social Media platforms.
I met Jennifer two years ago when I was her moderator in the DEMA Virtual Show in 2020. Her presentation was outstanding. So I checked out her company The Technology Therapy Group and I took some of her online courses. I was blown away by the content and the takeaways. And I realized how beneficial her training programs would be to everyone who listens to this show – whether and independent instructor, charter boat operator, or manager or owner of a dive center – large or small.
The specialty area of digital marketing is absolutely critical to any diving professional. Jennifer and I co-presented at the DEMA Show last year in Vegas and we had here on episode 109 where she discussed Digital Marketing Channels. And, I’m so impressed with her company that I became an affiliate and I strongly recommend her training and mentoring programs specific to your marketing needs.
Items In This Episode
- Technology Therapy Group Affiliate Link
- Use “SCUBAGURU” coupon code for 10% off online training and membership
Episode Sponsor
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Thanks For Listening!
That’s it for today, everyone. Thank you so much for listening. Remember to subscribe to this podcast on iTunes, Google Play or Stitcher, that way you’ll be notified of new episodes as soon as they go live and please leave a rating. Items talked about in this episode can be found on the show notes Page at scubaguru.com . There you can also click the microphone and leave us a comment. Thanks again. We’ll see you in the next episode. Safe diving and take good care of my friends.
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