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108 What To Expect At The DEMA Show 2021 With Tom Ingram

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In this episode of The Dive Locker Podcast we learn all about the upcoming DEMA Show 2021 in Las Vegas with DEMA President and CEO Tom Ingram.

Welcome To The Show!

Welcome to The Dive Locker Podcast, the podcast for dive professionals where we bring you the latest in diving industry resources that make you excellent at teaching techniques, risk management and dive business.

The DEMA Show is back my friends! Yes! I’m so excited about this. Now, let me pause here because there are many of you who have never been to a DEMA Show or don’t even know what DEMA is. DEMA stands for the Diving Equipment and Marketing Association. It’s a not for profit organization that is the trade association for the international scuba diving industry. With more than 1,400 business members, DEMA’s mission is bringing businesses together to grow the Diving Industry worldwide.

And, each year DEMA puts on the largest diving industry trade show in the world. It attracts hundreds of exhibitors and thousands of dive and travel industry professionals from around the world each year.

For me, it’s not a question. I attend it every year. It literally charges my batteries and makes me love this industry even more every year. And, I can’t recommend it enough for you as a dive pro – no matter what level you are, no matter if you’re independent, part time, full time, does not matter this is the show to go to if you’re a dive pro.

So today I have the President and CEO of DEMA, Tom Ingram on, to tell us all about this year’s show. Last year was virtual and now we get to be in person in Las Vegas baby! So I wanted to have Tom tell us all about this years show and what we can expect.

Items In This Episode

  • Las Vegas
  • Covid Protocols
  • Seminars
  • Exhibitors
  • Activities

Episode Sponsor

If you find this show adds value to you as a dive pro and you’d like to help support the show, please consider supporting it on Patreon. It’s only $4 per month – that’s only $1 per episode. When you become a supporter of The Dive Locker you’ll get a shout out from me on the next episode after you join. You will also be listed on the Patrons of Dive Locker Podcast webpage. And you will receive 10% off any ScubaGuru Academy course at the Patron level, and 20% off at the Rockstar level. And of course my undying appreciation for helping support the show.

https://www.patreon.com/thedivelocker

Thanks For Listening!

That’s it for today, everyone. Thank you so much for listening. Remember to subscribe to this podcast on iTunes, Google Play or Stitcher, that way you’ll be notified of new episodes as soon as they go live and please leave a rating. Items talked about in this episode can be found on the show notes Page at scubaguru.com . There you can also click the microphone and leave us a comment. Thanks again. We’ll see you in the next episode. Safe diving and take good care of my friends.

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106 Happy Two Year Anniversary!

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In this episode of The Dive Locker Podcast we just want to thank our listeners for being with us on our two year anniversary.

Welcome To The Show!

Welcome to The Dive Locker Podcast, the podcast for dive professionals where we bring you the latest in diving industry resources that make you excellent at teaching techniques, risk management and dive business.

Well, this week marks the two year anniversary of The Dive Locker Podcast. Wow, I am humbled. Why? Because the goal of this show has been to enhance the skills of diving professionals. And I thought there would be me an maybe a couple dozen others who found this helpful. I was wrong. We are right at 60,000 downloaded episodes – that is truly amazing considering this is a niche of a niche. Of outdoors category you got scuba podcasts, but we are actually for dive pro’s exclusively. So. I am absolutely blown away by the support you all have given this show over the last two years.

Thank you PATRONS!!

Speaking of support. I always remind you of supporting this show financially by being a patron of The Dive Locker Podcast. Today I want to acknowledge all the patrons who support my time and energy producing this show.
Our patrons are:
Monthly Dive Locker Podcast ROCKSTARS ($10 per month)

THOMAS JANSEN
MASON ROLLINS
OLEG BARANOVSKY
JOSH MAPLES
BRANDON WOLTERS
MICHAEL MIZELL
JEFF APPEL
MATTHEW HOLTON
ACCESS SCUBA
CHAD BLYTHE
JENNIFER KRISHNARAO

Monthly Dive Locker Podcast PATRONS ($4 per month)

CHRIS HART
STEPHAN WHEELAN
OCEAN EDUCATION INTERNATIONAL
BROCK MORRELL
JASON VAN DYKEN
BRENT DURAND
CHERYL BLACKWOOD
DARRELL JACHIM-MOORE
FISH DIVE SURF INC.
ANDREW HUNTER
JONATHAN WARNER
MIKE HEALY
BRAD ALLEN

Brad is new this week, I’ll give him a proper shoutout next week. But, I want to thank each and every one of you. Your monthly support truly makes a difference. Thank you, thank you for being patrons!

Future Episodes

So what’s next. We have done 105 episodes this is 106 and there are a lot more in the hopper. Now, I should mention that as I was reflecting on this show I notice that in iTunes this show starts at episode 6. Well in the beginning the first two or three episodes actually appeared in my other podcast The League of Extraordinary Divers! That was quite by mistake. But the thing is, I don’t know how to bring them over without completely altering this podcast and the episode sequence. So you can listen to them on The League of Extraordinary Divers Podcast. But I’m still missing episodes 4 and 5! As you can see I’m still learning. I’m such a novice even 2 years in.

So, back to the question, what’s next. First, there’s always new risk management stuff. We are going to tackle things that can be improved in our industry. Then there’s teaching, well there’s a buzz about kneeling, yep we will address training in neutral buoyancy. And we will be going heavy on diving business. I have partnered up with Jennifer Shaheen an absolute digital marketing guru. We are going to hit episodes to get you rocking and rolling in modern day digital marketing platforms.

Also coming up is DEMA Show in Las Vegas. I will be doing a couple episodes on this largest show in our industry. In fact I will be speaking at DEMA Show 2021 on line and in person at the show. And if your going to DEMA please connect with me so we can meet and say hi.

Oh and just a reminder Gareth Lock from episodes 43 & 101 will be hosting the first ever Human Factors in Diving Conference. The Human Factors in Diving Conference provides a unique opportunity to learn about the theoretical and practical applications of human factors in diving. It has a great lineup of speakers and it can be watched live or on recorded presentation. Please check that out at hf-in-diving-conference.com

And speaking of speakers I will be inviting some of the biggest pro’s in diving to share their wisdom and experiences with you.

Hey this episode today is just meant to be short and sweet, and a thank you.

So I am absolutely blessed. Blessed by the professional contacts and friendships that have started due to this podcast. I truly appreciate you all, your wonderful comments, your friend requests on Facebook, all of it. You all are rockstars and thank you for being a part of the Dive Locker podcast.

Episode Sponsor

If you find this show adds value to you as a dive pro and you’d like to help support the show, please consider supporting it on Patreon. It’s only $4 per month – that’s only $1 per episode. When you become a supporter of The Dive Locker you’ll get a shout out from me on the next episode after you join. You will also be listed on the Patrons of Dive Locker Podcast webpage. And you will receive 10% off any ScubaGuru Academy course at the Patron level, and 20% off at the Rockstar level. And of course my undying appreciation for helping support the show.

https://www.patreon.com/thedivelocker

Thanks For Listening!

That’s it for today, everyone. Thank you so much for listening. Remember to subscribe to this podcast on iTunes, Google Play or Stitcher, that way you’ll be notified of new episodes as soon as they go live and please leave a rating. Items talked about in this episode can be found on the show notes Page at scubaguru.com . There you can also click the microphone and leave us a comment. Thanks again. We’ll see you in the next episode. Safe diving and take good care of my friends.

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056 Paying For Instructor Training And Renewals Tax Free with Tom Ingram

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In this episode of The Dive Locker Podcast we learn how professional certifications and membership renewals may be included in Tax Free 529 Savings Accounts with Tom Ingram.

Welcome To The Show!

Welcome to The Dive Locker Podcast, the podcast for dive professionals where we bring you the latest in diving industry resources that make you excellent at teaching techniques, risk management and dive business.

Hi everyone, welcome to The Dive Locker. Many of you may have seen a recent news item from DEMA called U.S. Federal Bill Supporting 529 Plans for Professional Certification. So since I have 529 plans in place for both my kids to go to college, this really intrigued me. You mean if my kids wanted to use those education funds that my wife and I put aside for them, to become dive pro’s it could be done and tax free? Heck yeah!

We can also use these accounts for our own training AND professional membership renewals. So I reached out to Tom Ingram, President and CEO of DEMA – the Diving Equipment and Marketing Association for more details about this, and what is needed to pass this legislation.

Items In This Episode

  • What is a 529 Savings Account?
  • How can this be setup to pay for professional diving certifications and renewals?
  • What needs to be done to get this approved?
  • Email your Representatives and Senators here

Episode Sponsor

If you find this show adds value to you as a dive pro and you’d like to help support the show, please consider supporting it on Patreon. It’s only $4 per month – that’s only $1 per episode. When you become a supporter of The Dive Locker you’ll get a shout out from me on the next episode after you join. You will also be listed on the Patrons of Dive Locker Podcast webpage. And you will receive 10% off any ScubaGuru Academy course at the Patron level, and 20% off at the Rockstar level. And of course my undying appreciation for helping support the show.

https://www.patreon.com/thedivelocker

Thanks For Listening!

That’s it for today, everyone. Thank you so much for listening. Remember to subscribe to this podcast on iTunes, Google Play or Stitcher, that way you’ll be notified of new episodes as soon as they go live and please leave a rating. Items talked about in this episode can be found on the show notes Page at scubaguru.com and there you can also click the microphone and leave us a comment. Thanks again. We’ll see you in the next episode. Safe diving and take good care of my friends.

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041 Reopening Your Dive Business Amid COVID-19 Restrictions

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In this episode of The Dive Locker Podcast you’ll discover DEMA’s outstanding resources for re-opening dive businesses during and after COVID-19 restrictions.

Welcome To The Show!

Welcome to The Dive Locker Podcast, the podcast for dive professionals where we bring you the latest in diving industry resources that make you excellent at teaching techniques, risk management and dive business.

So things are changing with respect to COVID-19. Retail businesses are opening back up, restaurants are back to life, we’re getting there folks. And in our industry we have seen dive boats are running and scuba centers opening back up too. As you know training agencies and other organizations are stepping up to give guidance on how to do the “new normal” – again every time i hear that expression I picture the meme running around the internet which is a picture of Samuel L Jackson in his character in Pulp Fiction, where he has this intense disgusted expression on his face as he’s saying “Say New Normal One More Time”.

DEMA’s Retailer Resources

But no one has put as much research and development into resources for dive businesses as DEMA – the Diving Equipment and Marketing Association. They put together a committee called the 2020 Retailer Resource Committee. It includes:
•Robin Bostater, Kaizen SCUBA, Santa Fe, NM
•Bill Cole, Sea Experience, Ft. Lauderdale, FL
•Merial Currer, Patriot Scuba, Occoquan, VA (Chair)
•PatrickHammer, Dive Right In Scuba, Chicago, IL
•Joseph Letts, Letts Dive,St. Petersburg, FL
•Rich Thomas, International Scuba, Carrollton,TX

Also, Dan Orr of Dan Orr Consulting but I’ve got to include Betty Orr – because no matter what great stuff Dan does, Betty has her hand in it giving it excellence!

Now this committee has create three downloadable resources called the RE-LAUNCHING DIVE RETAIL POST COVID-19, they come in Phase 1, Phase 2 and Phase 3. So I invited Tom Ingram, President and CEO of DEMA for an interview to talk about the items in these great resources.

But before that interview I want to let you know about our next week’s episode it is all about professional liability insurance. With all the options out there which one is the best for you? you want to listen to this episode as I’ll be going into some extreme detail so that you can make an informed decision about your professional liability insurance policy. Feel free to drop me a line at scubaguru.com if you have any questions you’d like answered on that episode.

Alright pro’s here’s my interview with Tom Ingram of DEMA.

Items In This Episode

Thanks For Listening!

That’s it for today, everyone. Thank you so much for listening. Remember to subscribe to this podcast on iTunes, Google Play or Stitcher, that way you’ll be notified of new episodes as soon as they go live and please leave a rating. Items talked about in this episode can be found on the show notes Page at scubaguru.com and there you can also click the microphone and leave us a comment. Thanks again. We’ll see you in the next episode. Safe diving and take good care of my friends.

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040 Thirteen Ways A Dive Pro Can Be An Ocean Ambassador

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In this episode of The Dive Locker Podcast you’ll hear 13 ways how a dive professional can be an ocean ambassador.

Welcome To The Show!

Welcome to The Dive Locker Podcast, the podcast for dive professionals where we bring you the latest in diving industry resources that make you excellent at teaching techniques, risk management and dive business.

In today’s episode we give tribute to World Ocean Week by sharing 13 ways a dive professional can be an ocean ambassador.

Take a listen to the webinar called The Role of the Diving Industry in Marine Conservation, a panel discussion hosted by the Asia Dive Expo AKA ADEX. This is a fantastic webinar! The panelists include:

Jean-Claude Monachon (Switzerland), VP of SSI Blue Oceans
Jim Standing (UK), Co-Founder of Fourth Element, Mission 2020
Paul Strike (UK), Co-Founder of Fourth Element, Mission 2020
Chloe Harvey (UK), Co-Founder of The Reef Foundation/Green Fins
Jamie Piyada (Thailand), Project Leader of Manta Trust
Heidi Tait (Australia), Co-Founder and Managing Director of Tangaroa Blue
David McCann (Host) marine biologist with Scuba Junkies.

Items In This Episode

  1. Eliminate Plastic Bags at Your Dive Center – If you’re a dive center owner or manager focus on selling products that embrace sustainable packaging. Eliminate single use plastic packaging. Don’t give single use plastic bags to wrap repaired or rental regulators. Stop giving store bags. Pledge with Mission 2020 (episode 29)
  2. Reach Out to Manufacturers and Training Agencies – ask them to eliminate single use plastic packaging.
  3. Water Bottles – Promote the use of multi-use water bottles. Brand them and sell them.
  4. Use Coral Safe Sunscreens – make sure to use and promote coral safe sunscreens, shampoo, mask defog, etc. (episode 14)
  5. Disinfecting Dive Gear – when disinfecting dive gear be careful not to harm aquatic ecosystems with chemicals (episode 27)
  6. No Tank Tape
  7. Citizen Science – monitoring data collection with organizations like REEF, Reef Relief, Project Baseline, Project Aware, 4Oceans, Mission Blue, Force Blue (Episode 37), and Reef Check Foundation
  8. Conservation Education – teach Fish ID, Marine Life ID,Coral Reef Ecology, Underwater Naturalist, Alex Brylske’s Ocean Education International
  9. Get Involved in Government and Legislative Policy – the government is to represent the people, more marine protected areas, when there is a political issue please speak up, sign petitions, vote, write legislators, DEMA
  10. Proper Techniques – Finning techniques, no touch reef or harassing marine life, photo, spearing, lobstering
  11. Choose Sustainable Seafood – Monterey Bay Seafood Watch
  12. Clean Ups – reefs, lakes, rivers, springs, and beaches
  13. Trash Management – recycle, nets, fishing line receptacles, “leave the dive site cleaner than it was when you arrived”

You are an influencer. You are the front line warriors in conservation. Don’t neglect that privilege, embrace it and when you change others, you will change the world.

Thanks For Listening!

That’s it for today, everyone. Thank you so much for listening. Remember to subscribe to this podcast on iTunes, Google Play or Stitcher, that way you’ll be notified of new episodes as soon as they go live and please leave a rating. Items talked about in this episode can be found on the show notes Page at scubaguru.com and there you can also click the microphone and leave us a comment. Thanks again. We’ll see you in the next episode. Safe diving and take good care of my friends.

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Welcome Dive Professionals

Welcome to ScubaGuru.com!  The ScubaGuru brand is dedicated to giving dive professionals tools and techniques to be GREAT LEADERS – leaders in the classroom, leaders underwater, and leaders in their diving businesses.  With unique leadership skill-sets, the dive professional can create:

  • Better divers
  • Loyal customers
  • A thriving dive center
  • A flourishing dive industry

See what we mean by Go Beyond the Standard and enjoy the rewards of being truly great at what you do!

Sincerely,

Tec Clark

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