ScubaGuru

Expert Advice & Best Practices for Scuba Diving Professionals

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube
  • Home
  • About ScubaGuru
  • Contact Page
  • Library
  • Blog
    • History
    • Physics
    • Physiology
    • Equipment
    • Environment
    • Training
  • APP
  • League of Extraordinary Divers Podcast
  • The Dive Locker Podcast
  • Book Club
Home » The Dive Locker Podcast » Page 30

013 DAN Check-In

By Tec Clark Leave a Comment

In this episode of The Dive Locker podcast, we hear from Francois Burman, Director of Underwater and Hyperbaric Safety at Divers Alert Network about the new programs and resources with DAN.

Welcome to The Dive Locker Podcast, the podcast for dive professionals where we bring you the latest in diving industry resources that make you excellent at teaching techniques, risk management, and dive business.

I’m your host, Tec Clark. And today we are going to start our series of check-ins. So what is a check-in? Well, imagine this, if you were to go to the DEMA show and you were to walk up to a vendor’s booth (a training agency or whatnot) and say, “Hey, what’s new? What do you guys got going on at this show?” What they are there to tell you about and share with you are what these check-ins are about.

Because so many of you listening to this podcast did not go, had no opportunity to go to the DEMA show or whatever this is for you. And for those of you that did go, maybe it didn’t get all the information from the vendors that you wish to have seen or heard from. So that is what the check-ins are all about. First up is Divers Alert Network. I sat down with Francois Burman, Director of Underwater and Hyperbaric Safety at Divers Alert Network.

He shared with me all the new things that DAN is promoting at this year’s show and into 2020 these include their new Dive Boat Safety eLearning course, as well as their Gas Quality e-learning course. I thought these were fantastic. He also discusses the denial of the right to accept a client. That’s a good one. Now those were seminars that were part of the show, but also the HIRA, the Hazard Identification and Risk Assessment Guide. So I’m going to put all the links to these things in the show notes page so you’ll have them.

But listen to what he’s got to say about this. I found this to be really neat and informative and passionate. I love their passion that they have for dive safety as they, that is Divers Alert Network, continue to promote a “culture of dive safety” that is unsurpassed in our industry. So here we go, my interview with Francois Burman of Divers Alert Network for the DAN check in.

DAN Check-In

TC: Okay. So Francois, welcome to the DAN check-in on the dive locker podcast. Good to have you here.

FB: Thank you Tec, nice to be here with you.

TC: We are at the DEMA show 2019 Orlando, Florida, and your booth is absolutely rocking as it always is. Um, but also are your seminars. You have so many educational seminars going on. You always do every year. This year that was a lineup, there is a lineup that is fantastic and you just have so much going on. Can you tell the dive professionals listening, what are some of the things that you are here showcasing on behalf of DAN at the DEMA show?

FB: Okay, so that’s, it’s a good question. Yes, we do have pretty good lineup most years focusing on diving medicine, the questions professionals have to face when they have clients that present with issues and things that cause accidents, fatalities. And we normally have a pretty good lineup in terms of research programs, and then the instructional side, which is the, the courses, instructor trainer courses and so on.

My particularly area of interest and passion at the Divers Alert Network is safety. Affecting safety throughout the industry starts with the dive operator and the dive professional. We want diving to be safe. We want every dive to be accident and incident free. But the way to do that is to get the instructors on board, the professionals, on board, because they are essentially at the front line responsible for their clients and for the students that they’re training and that’s where the impact will actually be made. So my focus in the things that we are introducing this DEMA, are essentially based on that.

TC: Fantastic. What are some of these things that are being introduced at DEMA here?

Okay, so what’s new at this particular stage are two e-learning modules that are free online. You can access them with the DAN e-learning website. The first one is focused on dive boat safety and this was instigated by the US Coast Guard coming out with the recent news flash/safety flash Recommendations for Dive Boats. The US Coast Guard looks at obviously at all sorts of commercial vessels, but their particular concern has been commercial vessels that are involved in taking people out diving.

Obviously as a, as a service to the larger public. They can’t control private dive boating and diving on boats has certain, a number of fairly unique issues. Um, they’re taking divers clearly, but when divers get in distress, there are certain things that have to be done, there’s certain safety equipment that has to be out there, emergency action plans, a whole range of safety issues that they need to be concerned about. The e-learning market is purely education awareness.

We put a lot of resources on there. Checklists, information links to various other documents of interest. The idea is to inform not only the boat captain and the owner of the boat, but also the dive professional that charters the boat where someone else owns the boat and captains the boat, but that professional’s taking his clients out to go diving with its instructor or just leading a dive.

It’s probably, sadly it came at the right time in terms of recent events in the industry. But we’d started this in the many, many months ago and we tried to help the dive professional understand what the issues are and could prefect to prepare for them. And previously we mentioned emergency action plans. That’s really such an important aspect of identifying what emergencies you can have. We list them in the elearning course and we give some (inaudible) how to put together a plan that election, manage that emergency.

Sometimes you can’t stop things from happening, but you can certainly do much better damage control if you’re prepared and ready for that. So that’s the first elearning course. I say it’s free online and we encourage everybody to take that. The second course is the assurance of the gas that we breathe, that it’s safe for us to breathe. And this one was instigated by a coroner in another country that had had to deal with the pathology of yet another diver dying of carbon monoxide poisoning. And as he did his investigation found a huge amount of ignorance. So most dive operators would check their air every now and again that have a carbon monoxide poisoning. They tried to figure out where it was, but this wasn’t actively translate it into prevention.

So this course is aimed at the 18 year old looking for his first job in the dive industry, goes and works filling cylinders for him or her to understand where can contamination come from, why it’s so important and if it does get out into the cylinder, how we actually deal with it. So the idea is to prevent the diver from being intoxicated by preventing the air from being contaminated at source. So that’s education, checklists, lots of resources for them to read up on and they can go into any amount of depth they want to. They both take between 10 and 15 minutes to do. And the very end you print out your own certificate to say that you’ve taken the course to give your employer. Um, and in the case of any incidents, some assurance that you’ve at least been responsible in educating yourself.

Okay. Here at DEMA we introduced a new topic in terms of what is normally presented. And that’s the denial of the right to accept a client. In other words, can the professional say no to somebody that they feel shouldn’t be diving or should certainly not be diving with them? Again, it all comes down to safety. So what we’re trying to help the professional, the dive operator, the dive leader is when you can say no and how you say now and how you don’t get yourself embroiled in an argument that is personal. So by understanding what are the things that would affect that decision, um, we’re not talking to them about medicine. You’re just talking to them about the things they should be concerned about to construct a procedure or a policy that is proved by whoever’s involved in their dive business. Especially if you’re a public service like an aquarium that that gets vetted by the board of directors. You might want to take some degree of legal advice and then you follow that policy consistently each time you have this issue.

So when the discussion comes up, the policy says if we suspect that you, whatever the particular issue is that you can say that’s my policy. That’s what this company tells me to comply with. It’s not me being personal, but that’s what I’ve been told to do. It’s the same if you have the medical checklist. If you tick a yes, you have some issue that the checklist before the time is defined is a concern. Then I’m not being difficult to see you, you need to take medical advice, go see a DMO and get yourself suit fit to dive. So it’s trying to take out the sting, the thorn, that really leads to uncomfortable situations. Did you get into, you know, a case of, of being sued for being negligent in terms of taking somebody that shouldn’t have gone diving this?

TC: Exactly. Can you give us a common example? What do you, what do you see and hear?

FB: Can we get, it’s really divided into a few categories, but let’s just pick some of the more pertinent ones. The ones that are sometimes difficult to deal with. A diver comes to dive with you and either because they’re under the influence or they just naturally aggressive or they’re bullying somebody (like without being, you know, too minor directional) the husband and wife come in, he wants her to dive. It’s his passion. She really doesn’t want to dive. So this huge amount of peer pressure forcing her to do something that she’s really not comfortable to do. Now that dive instructor is taking an added risk because he now has to teach somebody that doesn’t really want to dive but she’s doing it to please her husband and the possibility of her panicking and things going wrong is magnified. So he, the dive instructor, needs a mechanism to say, look if there’s any suspected aggression and peer pressure, dishonesty influenced by alcohol or whatever, that we’ve got a clear cut way of doing it because of course an aggressive person will tell you he is not aggressive.

You’re on the receiving end and of course for you the perception is different. It’s different. So my boss has told me this policy that I need to follow, that if I am of the opinion that I’m going to find you very difficult to manage, then I need to encourage you to go take your business somewhere else. So that’s one that is difficult to deal with. The medical issues are actually relatively simple because as a dive instructor, you’re not a doctor, you have no medical qualification. So if the form says yes or no and they mark, yes. And they want to say, but you’re not in a position to make the decision. You need to tell them, look, you either can see a medical doctor that’s qualified to declare your fit to dive or I can’t take you diving. So it’s not personal, you know, I can’t make that judgment call.

TC: I think that’s a good point because there’s so many people that feel this personal investment to a) help the person get through this and “Oh, I don’t want to be a roadblock or a barrier to you doing something you’ve always wanted to do” or b), “I’m going to miss out on the revenue if you don’t take my class now”, like in a discover scuba at a resort and we’ve got an issue right now and the window is closing if we have to get a medical signature. And you hear the classic story of the person saying, you know, they’ve checked off asthma and the person’s going, “well tell me about your asthma. When was the last time you had,” “well I only had childhood asthma” and now all of a sudden it becomes this conversation. That conversation should never happen from day one at all because we as dive professionals are not qualified to make that.

And even if somebody who has higher level medical knowledge or training or certification, they’re not doing a proper evaluation on the individual. So, we need to be doing exactly what you’re saying, not engaging in this, “I’m a doctor and I’m going to make this call right now.”  

FB: And that’s really the, the tools that the professionals are asking us and when I’d have done the presentation a few times now, those are the questions that come up and you can see the relief that they say, okay, I can actually engage on this without getting myself hurt. And even when the person’s aggressive, you say, look, that’s our policy. If you have a problem with a policy, that’s a completely separate discussion, but I’m following what I’ve been told to follow. So the third one Tec is the difficult one and I almost hesitate to raise it, but it comes down to people that have disabilities and we know that we are legally very sensitive to this.

And of course disabled people need to have the opportunity to go diving. They, they benefit from the weightlessness, which doesn’t affect them as much as it does when they’re not in the water. It’s a fantastic experience. What needs to be understood is that this is a particular area of skill that needs to be departed upon that disabled person. They are organizations that train them for that and those organizations will then tell them when you go back and go diving, you need to select a dive operator that can accommodate you and you need to take somebody with you that can deal with you in the water, do not expect a regular dive small dive business to understand what your needs are.  And if you do that to them and you threaten them with legal sanction for because of the Americans with Disabilities Act and it’s very prescriptive, sure you could maybe win a lawsuit but this is not worth it and you’re putting that person in a very, very difficult position.

Big organizations, public services, they will make accommodations for that, but the regular dive business, they’re not set up for that. Your making it very difficult for them and your making it unfair for yourself too. Remember in all of this, it’s your safety, the safety of the staff, the safety of other divers and the safety of the public at large if things go wrong, that needs to be borne in mind.

It’s not just about the money. Any dive operator would love to take your dollars. That’s really been a part of what their business model is about. And Tec, if I may just elaborate a little bit on the disabled divers please. The ADA has a service, a public service, you could call them. You have a diver that comes in, they’re insistent, your very uncomfortable, call the ADA in real time, have that discussion with their arbitrators.

They will talk to the disabled person. They’ll talk to you, and they’ll assist you to make a decision that then places you in a position where at least you know from a legal point of view you followed the right procedure.

TC: What a tremendous resource. I did not know about that. Fantastic. I’ll look that up and I’ll put those links in the show notes page as well so that our professionals can go to that. That sounds tremendously helpful.  

FB: And it gives them the peace of mind that they’re not going to be pushed into a corner and bullied into doing something because of fear of legal sanction afterwards. Most divers, most disabled divers, are absolutely aware of their limitations so they want to be safe. They need to go to somebody that can, I know the schools are sometimes few and far between, but they exist and that’s what they specialize in doing.

TC: Fantastic. That’s great to know.

FB: Okay, so that’s one of the unique lectures that we’ve given this year and then the last part of what is relatively new here at DEMA this year is that at the last DEMA we launched the hard copy of our HIRA Hazard Identification Risk Assessment Guide, which is aimed at dive operators and dive professionals. This is a tool, this is education awareness to enable the dive operator and the dive professional to understand what the risks are in their business and not so much when you get into the water or preparing somebody to be a diver.

But from the moment they walk into your shop, from the moment they appoint a member of staff, from the moment they take on that client through to the confined water training area, the classroom, the dive site, boat diving, non-boat diving, the vehicles that belong to you and how you use the vehicles, your workshop where you service equipment, your rental locker, where you rent out equipment, um, right to your compressor filling station.

All of these areas have very specific issues that if you’re aware of the risks, you can mitigate them before they become accidents. And some of the things are pretty well known, such as cylinders exploding and carbon monoxide being in the air and some of them are less obvious, such as occupational injuries and diseases to your staff. And understanding what is a staff member, as many of us think it’s a person that’s appointed permanently to the company. But when it comes to the responsibility for safety, it means anybody that you engage with, casual an illegal immigrant, seasonal worker, a holiday vacation worker, it doesn’t matter. The legal aspect is not the purveyor of your risk assessment. It’s they are on your site and if anything happens to them on your site, you are responsible for them. So not to get involved in, I don’t want to appoint people permanently, that’s not the issue.

But anybody that you use in any form or capacity, you need to make sure that they are safe on your site. Even things like sunburn and losing their eyesight to losing the hearing because of continuous exposure. Things you might not think about. It’s in the guide. It gives you not only what the risk is, but ways to mitigate that risk. It’s not about spending huge amounts of money. It’s about education, awareness and um, being able to, to really understand what it is you’re dealing with. And we actually go into some degree of depth about quantifying risks, which ones are really important and which ones be aware of them. They might turn into an issue, but these are not your areas of concern and you will be surprised to see which ones come out higher on the spectrum, such as taking a diver diving that you shouldn’t be taking because that’s where we have so many of our accidents.

And then other areas that we think are major risks when you analyze them you say, but we haven’t had exposure, we never actually exposed somebody to that hazard. So therefore it’s not a risk. By changing the future but then you keyed into that and the HIRA Guide as we call it is available as a free download through DAN. Get the details a bit later. Please, we encourage you to go and avail yourself of that knowledge.

It’s in English and it’s in Spanish and in the years to come we hope to get into other languages that dive professionals, you know, are conversant with. We try to put in the language that they really understand because when they have to read in another language, you miss the nuances of some of the issues. Again, it’s free. It’s our, we’re passionate about safety and diving and the only way to make that work is to get the professionals to come on board to absorb this culture of safety, this awareness of safety so that we don’t have checklists and things that we have to continuously comply with.

But we know it. We instinctively understand what these issues are.

TC: Yeah, absolutely. The culture of safety that has been the mission for so long is really, really evident. You guys are doing such a remarkable job with us and I love the fact that as a not for profit, you are focusing on disseminating information, really relevant safety information for free. And that is a great resource and as a dive professional we can tap into that. We can tap in and get these resources that make us better at our jobs. We can also tap into the same resources that can help divers understand as well. So you cover both, both gamuts, but I think it’s uh, we are the ones that shoulder the duty to care, and because we shoulder that and we have that burden to be professional and be risk mitigators ourselves, these resources are phenomenal to be able to do that.

And I think this is exciting. I’m really excited to see all of these resources that you’ve pointed out, especially the new ones, the dive boat and the gas quality, the HIRA, all of that. This is, this is just really exciting stuff. How can people get in contact with you? You said a couple of times about that it’s a free download. Point them in that direction.

FB: Okay. So it’s not on our primary website, we need to give you the actual connection details. But essentially you’d visit the website, you pick the, the document that you want to download. There’s a list of free documents, our dive accident reports and the HIRA Guide in English and in Spanish.

TC: It’s the learning site right?

FB: So the elearning covers the courses, the two courses, and then it’s our publication site. We put our publications up, it’s called the publications hyphen library. And you go ahead. We do ask for your details, your name and last name and email address because it’s so important for us. This has nothing to do with marketing Tec. It does not even go to the marketing department. This is purely that if there is reason to communicate that information is changed or there’s a new update, that we just let you know and we don’t expect an answer, you go ahead and download it. It’s been available online for about 10 days now and we’ve had 368 downloads as of Friday last week, so it’s wonderful to see that people are realizing this is an asset that they can use.

If I can go back just very briefly to your comment about culture of safety. I’m always inspired by the dive operator and the dive professional. Take the dive leader.  He or she discovers a new site. They hear about some new wreck or some cave or something that is new, and they start to plan how they’re going to do that.

They go and look at that site. There’s no checklist. In their minds, they look at how am I going to get in the water, how am I going to get out afterwards. If there’s an issue where’s the nearest help? What are the currents like? What’s the search like? What’s the weather like in the area? Is there hazardous Marine life down there? The how deep is the dive? These aren’t questions that you get from a checklist. This is instinctive into the experienced dive leader. That’s a culture of safety. That’s instinctively seeing something before it turns into and we’re trying to build on that. We provide many other resources for damage control to prepare you if something does go wrong, that’s all part of safety. It’s an essential part of safety. Even insurance as much as it’s a grudge purchase is a part of your safety, but let’s prevent the accident in the first place and let’s be prepared if it does happen.

But you know what? If you’re prepared and you’re aware, it’s far less likely that you’re going to have an accident.

TC: Well put. That’s awesome, well put. I’m going to be putting all of these links in the show notes page so that people can go directly to them and hopefully we will get more downloads to happen and the share, also share this information with other dive professionals so that they are aware of that. It’s not just good enough for one dive center, one person in the dive center to own and harbor this information. This needs to be disseminated to everybody in a dive center so that the dive center reflects the same culture of safety that you are promoting in Divers Alert Network.

We have a program called the HIRA program and we can talk about that on another occasion. It’s available for members, professional and business members at this stage, it will be open to everybody at a later stage. It’s called the HIRA Self-Assessment and there are three levels of it. The first level they have online surveys. So you as a member, you sign it and you start the survey. It’s your self assessment. We do not pass or fail you. You answer the questions that are there. They’re not designed as questions that we want your answer to. They are designed questions that you should answer for yourself.

So the HIRA level one there should be no dive professional out there that doesn’t pass HIRA level one. It’s about being able to provide first aid in terms of training and in terms of equipment, having good standard operating procedures, basic emergency action plans for lost diver and injuries whether in the water or not. And considering seriously having a liability, legal liability insurance from whoever you purchase it. That’s not important. The important thing is to know that you have that because we are professionals, we have a, we have a career investment.

We don’t want to lose that because of something that happens that we couldn’t have foreseen. So you get to the end of that and you thought the questions correctly. You can go back, save and continue. Go back and fix things up. You will get a certificate that says you participated in this and we’d love to see you put that up on your wall. And there are three levels, a silver, a gold and a platinum HIRA one, HIRA two and HIRA three. The first two levels are available at present, the HIRA three because the jumps between the levels are significant, we’re not expecting people to be ready for that yet. The HIRA level two is to take your business to that higher level of safety. So now you’re gonna have to do some work.

Yes, it’s extra education requirements, the equipment we even put in their environmental sustainability plan so that you are working with us to keep our dive areas pristine and that there’s a future that our business is assured and we’re not leaving a legacy of destruction of our environment, but it really focuses on emergency action plans for things that are outside of what we normally expect.

Fire on board the vessel, not just staff that are trained, but how to impart that information to your clients that they know how to react. A boat that breaks down. Boat that capsizes. Fires. You get caught in a, you know, we’ve had these terrible fires in the West coast, so anything that you identify. We give you lots of prompts. Did you identify the emergencies that you could face? How to prepare for them? We give you some tools and then we implore you to drill them and practice them because planning is one thing, but if you can’t respond appropriately is something else. So that’s the HIRA level two. And I’m really happy to tell you that I’ve seen dive centers put up their HIRA certificates on the wall part of the advertising and Tec if we can achieve anything, it will be that the divers come to expect to see the HIRA certificates.

Then they know that that dive professional that dive operator has taken their safety seriously. So, so those self-assessments are online. And just to kind of conclude that from what you said before, our email address for any of your questions related to risk, risk mitigation is riskmitigation@dan.org. And we’ll get your email and be sure that we will respond to that with maybe not only an answer but also some resources that will be of benefit to you.

TC: That’s great. That’s fantastic. Well we’ll put all those show notes, we’ll put that link to that email address as well. And Francois, thank you so much for this time together. Thank you so much for sharing everything that’s going on. The new stuff with DAN Divers Alert Network and I just wish you the best of success in the rest of the show.

FB: Thank you.

TC: And, as we move forward into 2020 as well,

FB: But remember we are responding to your passion to dive so we can’t coexist without you. It’s an equal relationship. We are a non-for-profit. But remember that our funding comes from our members. Members who are believing in safety, believing in what we do. Again, you know, joining up as members and that’s we need, everybody needs something to be able to base our programs on. So a big thank you to our members because they are the ones that are not only allowing us to do the work but benefiting the diving industry as a whole.

TC: That’s right. Well thank you very much. We appreciate it.

FB: Thank you for the opportunity. Thank you.

A culture of dive safety. I love how that sounds and I also loved his quotes about “preventing the accident in the first place”. That is so big. That is how I train my staff. If we know everything that can go wrong and how it can go wrong, we can then identify those risks way early. And if we can start to focus on those risks and focus on how to mitigate those risks, we actually can conduct rescues ahead of time.

Again, “let’s be prepared if it does happen” is another thing he said, well, yeah, we’ve got to be reactive if something does happen. But boy, the majority of what we can do as dive professionals and risk management and risk mitigation, is to be proactive. And I love what he said here at the end, “If you’re prepared and you’re aware, it’s far less likely that you’re going to have an accident.”

I love that quote. Thanks so much Francois. I really appreciate the interview and I love the culture of dive safety that you all are promoting.

Thanks For Listening!

Well that’s it for today everyone. Thank you so much for listening. Remember to subscribe to this podcast on iTunes, Google Play or Stitcher. That way you’ll be notified of new episodes as soon as they go live and please leave a rating. Items talked about in this episode, can be found on the show notes page at scubaguru.com. There you can also click the microphone and leave us a comment. Thanks again. We’ll see you in the next episode. Safe diving and take good care of my friends.

http://traffic.libsyn.com/divelocker/TDL_013.mp3

Podcast (thedivelocker): Play in new window | Download | Embed

Subscribe: RSS

Share this:

  • Click to email a link to a friend (Opens in new window) Email
  • Click to print (Opens in new window) Print
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on X (Opens in new window) X

Filed Under: The Dive Locker Podcast Tagged With: DAN

012 What Makes the Diving Industry So Great?

By Tec Clark Leave a Comment

In this episode I return from the DEMA Show pumped up and you’ll learn what makes the diving industry so great.

Welcome to the dive locker podcast, the podcast for dive professionals where we bring you the latest in diving industry resources that make you excellent at teaching techniques, risk management and dive business.  I’m your host Tec Clark and I just returned from the DEMA Show 2019! Oh my goodness, I am absolutely blown away by how many of you came up and said, “hi, I love your podcast.” I was blown away and I would ask you which one and the majority of you would say “both”, or you’d say “the new one, the dive locker.” My goodness. I was just so, so encouraged by you all. And so many of you were just so complimentary. Thank you.

Thank you for stepping up and meeting me. Thank you for the encouraging words of the episodes on the app and how to do the DEMA app and what to see and things like that. I saw some of you in seminars that I had recommended, so it was just such an amazing, amazing time. So I came away from the DEMA show and I’m absolutely pumped just like I am every single year when I come back. And because of that I wanted to create an episode that was dedicated to what makes the diving industry so great. I want to share this. I want to share this passion for this industry with you. I think this will resonate with you whether you went to the DEMA show or not. I believe that there is so much about our industry that should be celebrated and is so cool that we need to pause and reflect at times. And I just got done doing that for a week and so I’m pumped.

So Pumped About the Diving Industry

Now, yeah, I’m extremely tired from the meetings, the interviews, the seminars and the socials. It is so much, it’s so intense. It’s so engaging. And I mean, my morning started from 7:30 and went till, hmm, let’s say really late. But anyhow, the deal is, is that I was just surrounded by professionals just like you. People that inspired me, people that had a passion just like I do for this wonderful, wonderful industry and sport and career. Also I want to give a huge shout out to my dive team from the Nova Southeastern University Academic Diving Program. Here’s a whole bunch of college students that had come up and spent what little time, what little resources they had to be better professionals. It was great to see, it was great to hear their stories of what they learned. And at the end of the day we’d get together and go to dinner and we would just share and talk about what was new and exciting.

And you look at it from new professional’s eyes and a show floor that has 600-plus exhibitors and countless seminars and these guys and gals are just walking away, buzzed at how much they learned about everything. That was really good. So huge shout out to my dive team at the NSU academic diving program. Great job guys. Great to see you there. Now I kept walking around this show with a smile on my face. It’s hard to go to the DEMA show and not have a smile on your face. It’s like going to Disney World, you can’t frown. You’re just always smiling because there’s so much cool stuff around you. There’s so many great people, there’s so many great things. So I want to kinda capture that here in this episode and share with you my three things that I just am so jazzed about in this industry.

The People

The number one thing is the people. Now what I love so much about the people in this industry is that they want to work together to make diving safer, to have more to do in diving, to make it more fun in some cases, pushing the limits or pioneering technology. And of course at this show in particular, there’s such an intense focus on our underwater world and the conservation of the underwater world. That’s such a really unique thing. And you know when we talk about this before, you’ve heard me say this, that when we’re dive pros, the oceans in aquatic areas that we’re in our offices and the Marine life is our inventory. So we really need to do a good job of being stewards of our resources, of that Marine life, of the underwater world. Because it is, it’s our office and it’s our inventory.

Well, to see such a push for sustainability and environmental efforts at this show was really, really awesome because it’s not fabricated. It’s not a theme, it’s not clichéd. It’s that every one of us deeply has a passion to care for these because why? They’re so darn cool and we want our kids and our grandkids and their kids to see this and be a part of it. That’s what it is and that’s why people are just so passionate about that part of our industry.

The other thing is, is that I love to see that dive professionals are down to earth. Now, when you walk around the show floor at a DEMA show, you’re going to see people in shorts and flip flops, really comfortable. There’s hardly anyone wearing suits. Some jackets here and there. I’m guilty of it, I wear a jacket, but look what the deal is, is that you go and you look at other conventions that might be in the same convention center or in the same hotel with you.

And what do you see? You see people in suits, you see people kind of showing off. Sometimes you see a lot of pretentiousness. Well, our dive professionals are not pretentious, you know? And I think it’s because as divers, we learn to live with bad hair. We learn to live with boogers on our face. We learn to live with pee that might be on our body. Urine on our body because we pee in our wetsuits. No, no one does that. What? No. So you think about it, we’re kinda, we kinda gotta be a different breed anyhow because we’re just different in that respect. Right? And so, but even the ones that are crushing it in our industry that are making really, really good money, they’re humble. They’re cool, they’re down to earth. And that I think is what is the common denominator of why people are so good, is that we have this passion for this thing called diving.

We are underwater explorers. And as an underwater explorers, we’re just a hardier bunch of folks and we have a passion and we live for something more than just a jet set lifestyle. We get rocked when we go underwater and see awesome, awesome Marine life and have great dives. That is what’s really, really cool. I also want to point out that our diving legends and pioneers are totally approachable. Every one of them. I mean we’re talking greats like Zale Parry, Zale Parry from Sea Hunt, the Co Star alongside Lloyd Bridges. You know, she is just there. She’s beautiful, she’s spirited. She’s just a lovely person and you can say hi to her and meet one of the first female divers, first female celebrity divers. You know, it’s just, it’s just awesome. Bob Hollis, the originator of Hollis manufacturing, Hollis line of dive gear, great guy, and just wonderful and approachable.

Hal Watts, a guy that set the air record on scuba at over 400 feet and he’s just hilarious. Zig and Joanne Zighan from Beneath The Sea. They won an award, the DEMA Reaching Out Award. You know, they’ve just been in the industry for so long, but they’re so sweet and they’re so approachable and they want to know people. You’ve got people like Captain Spencer Slate. Spencer, also won the DEMA Reaching Out Award. Now Spencer, when I was becoming a diver in the early eighties, I remember seeing a Skin Diver magazine with this goofy guy who had a ballyhoo sticking out of his mouth and a massive Barracuda coming up and biting it out of his mouth. What a great shot. I think it was Stephen Frink, that actually took that photo and you know, here he is, many, many years later getting a reaching out award just because he has been an icon in the Florida keys.

And I’m pleased to say he’s a good friend and you know, these people are just super, super cool down to earth, approachable, and there’s countless, countless more. So I just love that,  our legends and our pioneers who actually were part of the earliest days of the sport, the earliest days of scuba training agencies, the earliest days of pioneering new equipment are around and they are part of who we are. And you know what else I love? I love the fun, loving nature of the people in our industry. I laugh a lot when I am around folks in our dive industry. It doesn’t matter if it’s on a dive boat or if it’s at the DEMA show or in a dive shop, that’s just, there’s humor, there’s this, this lightheartedness, there’s this happiness. Because I think people are just so jazzed about diving in general and what it is that they just see a different side of life there. You know, they’re cool, they’re chill, they’re adventurous, they’re fun. So those are kind of the attributes that I chalk up to one of my favorite things about this industry is the people in it.

The Toys

Now, the other thing I love about our industry are the toys. Yep. I got to say it. It’s the toys. The toys are pretty darn cool. It’s like Christmas when I go to a DEMA show, I geek out about so many things. The vast majority of manufacturers and their brands are at the DEMA show. So you get to see everything in one place. You even get to see what’s new and upcoming for 2020 and what’s cool is you get to ask to the reps and even some of the engineers and you realize that there’s dozens of people back home, not even at the show that have created these things.

It’s truly amazing to see the technology that unfurls and what comes out every year and what gets improved every year. You know, I think that it’s awesome that we have all these advances in technology. We’re doing all these great things. The equipment is actually getting better every year. Duh. Right? But think about it. I mean, it’s really getting better every year. It’s incredibly safe and it’s even getting safer. So to see what’s happening with our lines that are out there and with the toys, the equipment, it’s just so, so cool and so exciting. I just absolutely love it.

The Destinations

And then finally is destinations. I am so jazzed on where we get to go with our cool toys, with our cool people. Folks we can literally dive all worldwide, diving world wide. Now take that in. How cool is that? And, what are we going to see worldwide? You know, walking these halls was just an intense reminder of how big our world is and how much we have yet to see and explore.

Even as dive pros, there’s so many places to go. And you all know I have another podcast called the League of Extraordinary Divers. You’d be amazed how many legends in the industry I talk to and they’ve been to great places around the world, but they haven’t been everywhere and they have places they still want to go. That is such a neat thing for us to set our sights on destinations and to bring others along with us as we explore these destinations. And what’s the great stuff about it? Well, look, I mean, we can go to a small reef and we can sit and just be mesmerized by a little five by five section of reef just sitting there and watching all of the biodiversity that happens right there. Right? You with me? I mean that gets me excited, but then what’s it like to go with the big animals?

What’s it like to go on whale expeditions where you’re actually in the water with whales? What’s it like to go where whale sharks are at and be a part of them? Or even if you just see one on a on a day or, but just go to places where they’re at and they aggregate. What about hammerhead migrations? The sardine run off of South Africa. This is Epic. You’ve got sardines running and what also is attracted to them? You’ve got whales, you’ve got sharks, you’ve got birds diving in the water. I mean to see the footage of this, I haven’t been, but to see the footage is just unbelievable. That’s off of South Africa. Also off of South Africa; Great whites. Get in a cage and have these epic great whites come around you. And then speaking of sharks, tiger sharks at tiger beach and Grand Bahamas. How about mantas in Kona?

How about the reefs and wall dives that you’ll see in Philippines, Indonesia, Palau, then Australia, the Florida keys, shallow and accessible. Cayman. There’s Bonaire, Turks and Caicos, Honduras, Cozumel, Red Sea, Catalina Island, kelp diving in California. Then there’s shipwrecks, super historic ones like Scappa Flow in Scotland and Truk Lagoon with the world war II wrecks, the great lakes of the United States. You can even dive between two continents in Iceland. That’s cool. I forgot the name of it, but that is just really, really cool. So you know, think about this, you’re a pro. How cool is this as a trade that we get to be on this entrepreneurial journey with these people, these toys, and going to these destinations literally all around the world. And you get to share that with others. That’s why you’re a professional. You’re selling them those trips, you’re selling them those toys, you’re getting to do it with them and you’re getting to make other explorers.

That to me is a noble and awesome profession. Will you make a fortune at this? No. No, you won’t. And some of you might, but most, most people won’t. You know, the adage is how do you get $1 million in the diving industry? Start with $2 million. But look, folks don’t believe that, by the way. I know it’s a joke and I just say it because so many people say it. But here’s the deal.

You know, a good friend and industry colleague I was having drinks with the other night at the DEMA show, the store that he purchased years ago, barely made, barely grossed $200,000 in a year that the whole store barely grossed $200,000. Last year he did $1.2 million gross sales. Now that is really a neat thing. And why is that? Well, there’s tons of secrets and a lot of the things we’re sharing on these episodes of The Dive Locker, how to be good at your craft, how to engage customers.

That’s what he did and he is having a really, really successful dive business. That’s awesome. That’s encouraging. And you can do the strategies he was telling me. There was nothing like really amazing. He’s just good at being good at retail sales and customer service and giving them opportunities and encouraging people and advertising. Well that’s what it’s about. You know? So I think we do all this for something more. And as Drew Richardson, president and CEO of PADI put it at the PADI social on Tuesday night of last week. It’s all about the awe of what we get to do. It’s the awe. Diving is awe inspiring. All of our senses are truly engaged and very present. When we dive, it makes us focus on a truly foreign, another foreign world in nature. We’re so used to this terrestrial world and we get to put that gear on and go under the surface. It’s a new world.

You love it. I love it. We’re passionate about it. Let that awe be what inspires you to continue being a dive pro. To continue your journey as a professional, your journey as an Explorer, your journey as an educator and raise up those beneath you and behind you. Get them to be inspired. It can happen from the very first pool session all the way to go in and doing an epic trip to the Red Sea, right? This happens all along the way and our sport is just groomed for growth and being able to help people. So I just have this absolute passion and desire just, you know, I hope that you feel the same, the same or the same inspiration that I do. And remember, the word inspired means in spirit, in spirit. So are we really inspired and in spirit of this sport that, that we get to do as professionals?

I hope you are. I’m fired up about it. Hey, if you’re not or you’re like, “man, I don’t know. I’m not making enough money” or whatnot. Look going to the DEMA show charges my batteries every year. And the biggest thing is it’s about only seeing all this cool stuff and reminding me of where I could be and reminding me of, of how cool it is, what we do is what we do. But it’s being around other people, like my friend who made $1.2 million last year and a very small dive shop by the way.  When you look at that, (I mean in footprint size), you know, when you look at that, that is inspirational too. Folks we need to get around like minded people. We need to get around and be surrounded by other pros that will lift us up.

I want to give a huge shout out to the industry. For those of you that were at this DEMA show, I have never been to a DEMA show where there was more positivity. This one was a record book show. I go up to booths, I go up to colleagues. I say, “how you guys doing? You know, how’s the show going for you?” You know, there’s some years that you get “well, it’s slow” and you get naysayers and well, blah, blah, blah, and on and on. Not this year, not this year. People were absolutely pumped. Yeah, I know the economy’s doing really well right now and that’s a good thing, but I’m telling you, it was more than just the economy. It was an attitude, it was infectious and everybody felt the buzz. Everybody felt it. It was truly one of the greatest things. And so I want to encourage you, reach out to other pros if you’re having a tough time with it.

I mean, don’t look at your pros as competition all around. Find others. Go back to your original instructors. Go back to who taught you divemaster, who taught you to be an instructor. Go to those trainers, go to those examiners, go to others. And remember what I said about approachable. Look, all you gotta do is pick up your magazines, pick up the scuba periodicals that are out there. You will find authors of those magazines, you will find people and you’ll find their Twitter accounts. You’ll find their Facebook pages. Connect with people and say, “Hey, tell me about this. Hey, let’s connect. Hey, I need some input.” Whatever. You know, this is really, really a great industry. Let it grow. Let it blossom in you. Reach out to others that are gonna lift this up. And I’m telling you folks, you will have a wonderful life in this industry.

And I look at these legends and I interview these legends and they with twinkles in their eyes get to reflect back on the wonderful things that they’ve done, the wonderful places they’ve gone and the wonderful people they have met in this industry. And that is what it’s about. Hey, and if you’re an up and coming pro listening to this podcast, I’m going to tell you to go for it. You know when I was in college, I asked my mom to borrow some money so that I could be a scuba instructor. She hemmed and hawed and then eventually said, “well, it’s something you could always fall back on.” You know what? It became my career right out of college. It was my career and I’ve been doing it 31 years. I’m telling you folks, there is something for everyone in this industry. I say, go for it. Become a pro. If you’re not one already, do it. Enjoy it, and if you are a pro, I’m sure you feel the same way I do. You’re inspired. You’ve got a passion for diving and you like sharing it with others.

Thanks For Listening!

That’s it for today my friends. Once again, this episode is sponsored by you! That actually is sponsored by you. Why? Because you are the inspiration for this show. All of you that came up and said such great things to me at the DEMA show about this podcast. I can’t thank you enough. I can’t thank you enough. That just empowered me. And so I just wanted to share with all of you how I felt walking away from this show, being so jazzed about the industry.

And for those of you that couldn’t be at this trade show, I just want to say, Hey, keep it up. Be a part of this thing. Get inspired, get pumped. And I hope my words today have a little spark that can, can resonate with you. So thank you so much for listening. Remember to subscribe to this podcast on iTunes, Google Play or Stitcher. That way you’ll be notified of new episodes as soon as they go live, and please leave a show rating. Items talked about in this episode can be found on the show notes page at scubaguru.com. There you can also click the microphone, leave us a comment, connect with me. Thanks again. We’ll see you in the next episode. Safe diving and take good care, my friends.

http://traffic.libsyn.com/divelocker/TDL_012.mp3

Podcast (thedivelocker): Play in new window | Download | Embed

Subscribe: RSS

Share this:

  • Click to email a link to a friend (Opens in new window) Email
  • Click to print (Opens in new window) Print
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on X (Opens in new window) X

Filed Under: The Dive Locker Podcast

011 Airway Control: What’s All The Fuss?

By Tec Clark Leave a Comment

The Dive Locker, episode 11.  In this episode you’ll learn why airway control is such an important life saving skill for scuba divers.

Welcome to The Dive Locker podcast, the podcast for dive professionals where we bring you the latest and diving industry resources that make you excellent at teaching techniques, risk management and dive business. I’m your host Tec Clark. You know the term airway control has been thrown around a lot and there’s lots of angst and discord out there about masks on foreheads and snorkels versus no snorkels. So what’s the big deal? Well, I’m going to share a case I worked as a forensic diving accident investigator where a loss of airway control actually cost a diver his life. We’ll get into that in a moment.

This episode is sponsored by the Scuba Exam App. I have partnered with the award winning Swedish app development team by Boboshi for this enhanced diving knowledge tool that helps students pass their scuba exams. This app was first released in 2010 since then, it has helped thousands of people on their way to getting their dive certification. The Scuba Exam App is loaded with features. You can customize your quizzes by selecting whether you want it timed or not, unanswered questions only or repeating questions. Questions you have flagged for follow up, incorrectly answered questions, and how many questions you would like to be quizzed on are all part of these settings.

You can also select to be quizzed on general questions or dive tables or both together, and you can choose which agency’s dive table questions you want to be tested on; PADI, NAUI or SSI. You can also select whether you would like your dive table questions to be in meters or feet. And every question comes with an explanation detailing the reason for the correct answer. There’s even a 17 chapter dive theory guide with tons of extra content. The Scuba Exam App contains over 200 scuba theory questions and 50 dive table questions and you will find that these questions can help any level of diver. The Scuba Exam App is only $4.99 and it’s available for iOS and Android. And, there is the Scuba Exam Lite. That’s a free version with less content and less features. So use it and turn your students onto it. It’s available in the Apple App Store or Google Play Apps.

All right, pros, let’s dive in.

Airway Management 101

So let’s get real here. What is it that makes the aquatic environment hazardous to humans? Bends? Marine life? Equipment failure? Look, those are issues that have led to fatalities, but there’s tens of thousands more fatalities taking place from drowning. So fundamentally, we breathe air and when our respiratory tracks are blocked by water, humans have a very fragile and limited window to breathe again. So we hear about this term airway management. Most training agencies reference this and some have it explicitly built into their training standards and educational materials. But countless dive professionals claim that this is an area that is completely overlooked in our industry and they’re right. Airway control or airway management is basically the ability to have respiratory tracts covered and with the ability to breathe with little to no water intrusion. This is accomplished by wearing a mask and breathing through the regulator or snorkel.

Well, duh. How else would you dive? You’re right, but this includes the surface too and that is precisely where we are seeing a major breakdown. Divers of all levels on the surface of a scuba dive have exposed respiratory tracks when they perch their mask on their forehead or around their neck and remove their regulator or snorkel. This is an issue when dive site conditions have even the slightest wave action on the surface. Now hang on. Before you go deleting this episode and saying Tec is an overly conservative worrywart. Here’s why this is such an issue.

The Case

Years ago as a forensic diving accident investigator, I worked a case. This case involved a diver that came up at the end of the dive. It was at wreck dive. The boat was moored to the wreck, the diver surfaces at the bow and there was a strong current. And there was moderate wave action about two to three foot seas.

Now the diver came up and immediately put the mask on his forehead, took the regulator out of his mouth and started talking to the people on the boat, telling them how great the dive was, how awesome it was, what he saw on and on and on. Everything was perfectly fine. No fast ascent, no running out of air, no distress, a perfectly fine dive. The diver is drifting towards the back of the boat. As he’s approaching the stern, he’s still talking to everybody up on the boat and now the divemasters see him and say, “Hey, will you please put your mask on and put your regulator in your mouth?” He doesn’t do that. He’s still talking. Well now he’s coming closer to the stern and the divemaster says, “Hey, grab onto the tagline, grab onto the tagline.” So behind the boat was a tagline for the people to hang on to so that they could wait their turn to get on the ladder.

So the individual swims over to the tagline still with regulator out of the mouth, snorkel out, mask, perched on the forehead, and talking to the people. He swims over to the line and he grabs hold of the line. Now imagine this, once he grabs the line, the current now is fighting him because he grabbed on, the current has kicked in and now the waves are hitting him in the face. So he’s got this death grip going onto the line because he was told to grab onto the line. He grabs onto the line. Well soon as that happens he takes a few hits to the face with a couple waves. Well with that the crew is saying and yelling at him, “put your mask on, put your regulator in your mouth.” Well what does he do? He lets go of the line to try to grab his mask and do something with it and he can’t and he realizes he’s now drifting.

So he grabs back onto the line. A couple more waves hit him, he lets go. He does this a couple more times. He can’t get his mask. By this time his mask has popped off his head and his regulator is dangling behind him. He can’t, can’t even reach it because of the current. Folks, that individual drowned right there at the surface. Right there he went unresponsive and drifted off the line. They had to go and get him and attempts to revive him were unsuccessful. So when people tell me that airway control isn’t an issue, that putting your mask on your forehead isn’t an issue, that not having airway control by either having a regulator in your mouth or a snorkel in your mouth is not an issue. It’s absolutely wrong. I have seen the dark side of what happens when that’s not followed.

It Starts With Instructors

You see, there’s a bunch of you out there that are teaching in lakes and quarries and you are not vigilant about this because there’s no current and the conditions are as flat as a pancake, right? So you’re thinking there’s no reason to have these protected airways right now. We can put our mask on our forehead and we can have a nice discussion floating up the surface here. But the deal is this, are your students becoming divers to only dive in your quarry all their life? No, they’re going to go to the ocean someday and they need to train for that from day one in the pool, in the lake, in the quarry. It doesn’t matter, but from day one, airway control has to be put into place.

So here’s what we see. You’re at the surface as a dive professional. You come to the surface and you put your mask on your forehead to talk to your students. Once you do that, your students do the exact same thing. They mimic you. You do this over and over again. Every time you pop down, you do a skill. Then you come back up, you put your mask on your forehead. Had you talked to your students over and over and over again in multiple pool sessions over and over again at the lake, the quarry, the open water dives, whatever. This is, guess what? This is motor memory. You are actually creating a pattern of behavior of motor memory for your students because now they realize when they come to the surface and they inflate their BC and they give a surface okay, the next thing they’re going to do is put a mask on their forehead, take their regulator out of their mouth to talk. Wait a minute. We can’t do that because what happens is this, when they go to the ocean and surface from a dive, boom, the mask goes on the forehead and now we’ve got problems.

Now, if you don’t believe me, all you gotta do is spend time on dive boats, especially down here in South Florida or the Caribbean or wherever we’ve got some good wave action and currents. You’re going to see every dive trip divemasters and captains are saying, “diver, put your mask on. Put your regulator in your mouth,” “diver please put your mask on. Put your regulator in your mouth.” It’s happening all the time and it’s because of the way the divers were trained. They don’t know any better because they were trained by people that are doing it themselves.

Now consider this. Competitive swimmers can control their airways, right? I mean, here’s water and humans and they don’t need masks. They don’t need a regulator to control their airways, right? In fact, we’re talking hundreds of thousands of breaths are taken in, on top and underwater by collegiate swimmers during one season of practice. Think about that. Now take that to the open water like in a triathlon. There’s a reason why they will cancel the open water swim of a triathlon if the water’s too rough and you know what it revolves around? Airway control. You see the conditions are harder, which can lead to more fatigue and exhaustion. Combine that with a wave action that impedes airway and you have a hazardous situation, so they cancel the open water swim.

Now think about that for diving exhaustion. Now we’ve got someone who is breathing heavily at the surface with no airway protection and there are waves. Because they are breathing so heavily, they take out their regulator and remove their mask to get more air, but waves keep washing over their face. Another scenario, someone runs out of air. Now the regulator is not an option at the surface and there are waves and they have no snorkel to switch to. Why? Because people are really poo-pooing snorkel wearing right? Now you’ve got an issue. How about this scenario? Someone has a BC malfunction and the dump valve comes off underwater and it can’t hold air. Now the person is struggling to keep afloat at the surface and their airway keeps going under.

Friends, these are all genuine incidents that are currently happening in our industry and the outcomes are drownings. Look, some of us have spent hours in the ocean. For me growing up one mile from the beach here in Fort Lauderdale, I’m truly at home in the ocean. But just two weekends ago I took out college students that had never been in the ocean. They look like toddlers learning how to walk. It’s so foreign to them. It’s so unnatural. They awkwardly resist the waves and the surge. This elevates stress, a stress that is naturally there because they’re looking all around already thinking of sharks going to eat them.

And it doesn’t matter how well I train them in the pool or gave a great briefing that no shark’s gonna eat you, but these are new experiences that the body and mind must process for the first time when they’re in the ocean. But here’s the thing, because I teach that the mask and snorkel and regulators state in when ever we’re in the water, none of them got into anything problematic. There were no breathing issues and this was a beach dive, so there was lots of surface swimming. No matter how comfortable we are in the water as dive professionals, we must put ourselves in the shoes of every one of our students and divers and train them for the environment they’ll be in.

Please friends, be vigilant about airway control by keeping masks on for the entirety of pool sessions and dives. Do this yourselves so that you aren’t exemplifying poor behaviors so that you are not exemplifying lack of airway control. Teach this to your students. Get them comfortable with a mask on their face. Dear goodness, we want that to be built in that, yeah, we’re going to keep a mask on and not be constantly putting it up and on our foreheads or around our next, come on. So the same thing goes with the regulator and the snorkel. Look, I mean, when I break the surface, I’m going to show them the regulator to snorkel exchange before I pull that out of my mouth and start saying, “Hey, good job everyone.” Right? Show them at first so that that way they do it and keep it in for them. Look, if they need to talk to you or something like that, then obviously we do that. Don’t be militaristic about it, like you can’t ever do this. No, we’re just talking sensibility here.

And also show them what it’s like to have airway issues. I do that for my students as well. I show the reason why we don’t put a mask on the forehead. I’ll splash myself in the pool or I’ll go under or things like that and explain to my students that what it’s like when that saltwater wave hits your face and starts to get in your tear ducts or your nose or your mouth. It’s slightly uncomfortable, we all know that. But did you also know that it creates mucus production? Just that bit of salt being in the tear ducts, the nose, what not. Now we are aggravating our sinuses and that leads to mucus discharge, which leads to inability to equalize.

So there’s a whole bunch of reasons and I think a bunch of you that I know and folks I’ve trained with and everything throughout the years, you all know the thing about putting the mask on the forehead and talking about that it’s a sign of distress in some cases; not a signal of distress as distress signal, but a sign of distress when uncomfortable or panic divers come to the surface and they immediately put their mask up and get it off their face. That is actually a sign of distress.

Okay, so that’s one of them. And then how many of you also are teaching that, Hey, if we perched our mask on our forehead, then if a wave comes along and knocks it off, that’s another reason. So use these reasons that don’t make that a smart thing. But look, folks, I’m telling you, there are cases out there where airway control at the surface has led to problems; to fatalities. We’re not talking about a lost mask. We’re talking about a lost life. So I take this very seriously. I’m very passionate about it. I hope you agree with me. And, and now I know because I’ve been in this industry for 30 years, that there are those of you that absolutely do not agree with me and absolutely don’t believe it, don’t get it, and you’re not going to change.

I’m begging you to consider this. I’m begging you to point to the educational materials in your agency, the standards in your agency that say, here’s what airway control looks like. Here’s what a regulator to snorkel exchange looks like. Because while we’re on that topic, we’re teaching to do a regulator, snorkel exchange, right? It’s in most agency standards. Now are we also teaching how to do the regulator snorkel exchange when your snorkel is coiled up in your BC pocket? Well, you see what happens is some people are sitting here going, “I don’t like snorkels. So I don’t wear a snorkel, so I’m not gonna show that for my student. And the standard says I need to carry a snorkel, so I’m just going to carry it on me. But when it comes to the snorkel regulator exchange, you know, here, I’ll show it one time, but then eventually the students are not going to want to do this.”

“They leave the class, they don’t do it, and I sell them a pocket snorkel just like I have a flexible folding snorkel just like I have.” Well folks, did you actually train that flexible pocket snorkel to do the snorkel regulator exchange? You don’t. Most people aren’t. And I’m saying this because this is what we’re seeing. So please think very, very carefully at what you do, how you do it, and the lasting affects that your training has on your students. Remember this, I always say your fingerprints are all over your students. The level that you teach at is what your students reflect. Your craft, the quality of your craft is reflected in your students. And yes, this is going to sound judgmental, but it’s the truth. And many of you are going to agree with me. We can come onto boats and trips and training locations and we can see divers and look at them and go, “Whoa, where did you get trained?”

And when they say, we can go, “yep, that makes sense. That makes sense. Because that professional doesn’t teach this, that professional doesn’t teach this.” And now here these poor people are on the dive boat getting yelled at by captains and divemasters because whatever the issue. And this is one of the biggest issues we see every weekend on all of these dive trips. So there you go. Airway control. That’s what it’s about. That’s what this episode is. And I just want to implore all of you to really, really think about this and make this a priority in your training.

Hey, if this episode ruffled your feathers or if this episode made you fist pump and go “right on brother!”, whichever way, hey, let me know. Go to the scubaguru.com notes page for this episode and click on the microphone and let me know what you think because we really do need to share. We really do need to discuss issues that are issues in our industry, and this creates a bit of a forum. So let me know. Contact me through the show notes page, click the microphone, send me a message.

Thanks For Listening!

That’s it for today, my friends. Once again, this episode is sponsored by the Scuba Exam App. Thank you so much for listening. Remember to subscribe to this podcast on iTunes, Google Play or Stitcher. That way you’ll be notified of new episodes as soon as they go live and please leave a show rating. Items talked about in this episode can be found on the show notes page at scubaguru.com and there you can also click that microphone and leave us a comment. Thanks again. We’ll see you in the next episode. Safe diving and take good care of my friends.

Thanks to Our Episode Sponsor

Scuba Exam App
http://traffic.libsyn.com/divelocker/TDL_011.mp3

Podcast (thedivelocker): Play in new window | Download | Embed

Subscribe: RSS

Share this:

  • Click to email a link to a friend (Opens in new window) Email
  • Click to print (Opens in new window) Print
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on X (Opens in new window) X

Filed Under: The Dive Locker Podcast

010 DEMA Show Primer: How to Do The DEMA Show

By Tec Clark Leave a Comment

The dive locker, episode 10.  In this episode you’ll learn how to make your time at the DEMA Show amazingly productive.

Welcome to the dive locker podcast, the podcast for dive professionals where we bring you the latest in diving industry resources that make you excellent at teaching techniques, risk management and dive business. I’m your host Tec Clark and we are only one week away from the DEMA show. In this episode, I am going to give you my top recommendations of what to see and how to do the DEMA show. Now, it doesn’t matter if you’re going all four days or even just one day. I’m going to show you how to be ultra productive at the show. If you’re going to the DEMA show, this episode is absolutely for you and please share this with anyone else who’s going and you know what?

This ties nicely with our episode sponsor, which is the DEMA show. The DEMA Show 2019 taking place this November 13 through 16 in Orlando, Florida is the world’s only international trade only event for dive, travel, and action water sports professionals. Attending DEMA show provides unrivaled opportunities for professional and personal growth. Make new connections that can elevate your business, meet face to face with peers from around the world, and learn new ways of thinking to help increase your success. Learn more and register at demashow.com

So here we go, dive pros. Let’s get into this.

How to Work The DEMA Show

Okay, so hopefully you are one of the 9,000 plus dive pros who are attending the DEMA show next week. Now look, if you’re going for one day or all four days, it doesn’t matter. I want to make your time as productive and valuable as possible when you attend the DEMA show. I’ve attended DEMA over 20 years. I mean, I’ve been a pro for 30 years and I’ve missed only a handful of shows. Today I’m going to share with you not only how I do the DEMA show, but I’m going to share with you what I recommend that you should see. These are things that I’m going to see and do and be a part of. So I’m going to share that with you two today. So let’s start with how to efficiently and effectively work the show. And that starts with the DEMA show app.

Now for some you app is a three letter word. Okay, four letter word. It’s three letters. But you know what I mean and know if you’re not digitally inclined, let’s put it that way. You might resist the notion of turning to an app to use as an information tool. Look, I’m telling you, it doesn’t matter how old you are, it doesn’t matter how tech savvy or non tech savvy you are, you need to use the DEMA show app to make this efficient, effective and productive. You will absolutely thank me once you install this app and you do the show the right way using this app – guaranteed. Absolutely guaranteed. It’s one of the coolest things that DEMA has done. And the show management team has done for participants, it’s absolutely awesome and it gets better every year. So that’s where we’re going to start. You can get this DEMA show app on Google play or the app store, depending on what device you have, right? Google play app store, just type in DEMA show 2019 you’ll find it.

Now you can also have, if you’ve got like blackberries or other things, there is a hybrid app that’s available to for that. Now you can find that at core-apps.com um, I’ll put links to this. Basically just go to the DEMA show, page the webpage, and go to the DEMA show app, pull down, you’ll find it. And then all the information is there depending on what kind of device you have and you can find it. All right. So, uh, and if you’ve downloaded this from a previous year, all you do is go to that old one and hit exit show list and then find the DEMA show 2019 tap download. And then you’ll get the new one re-downloaded. It replaces your 2018 version and you’re all good to go. All right, so once you’ve downloaded the app, first thing, make your profile, just go to the settings wheel at the very top of the app.

That’s that little gear looking thing. Touch that. The first selection you’re gonna see is my profile, right in your name, right in your email address, whatever one you want to share. And then you can add a ton of information there, your Twitter account, your Facebook, LinkedIn, all of that. You could put your phone number, I don’t, but um, anyhow, you can tell people who you are and that’s a really cool thing. Hit save. And then that is going to be part of the attendees list. So why do we want an attendees list? Well, it’s pretty darn cool. You can see other attendees that are going to be at the show. If you go back out to that main menu, once you hit save, you’re on the main show page. You’re going to see a little thing called attendees down there. Now that attendees icon with a couple people on there, just touch that and you’re going to get to a list of attendees.

These are other people that have put their profile on there. Now as you scroll down this alphabetically, you’re going to see a star next to people’s names. And by the way, I do recommend that you throw a picture of yourself in there. That’s cool. Um, and then you’re going to see a star next to people’s names. What’s cool is you just punch that star and you will get a friend request sent to that person. The same thing can happen with you. So the next time you log into the app, what’s going to take place? You’re going to see a little banner at the top with a number and that people icon, that means how many friends are trying to connect with you. Now you could go with your dive shop and you could just hit only your friends from your dive shop or your employees or whatever and put them on there.

And guess what? You can share your calendar of what you’re going to do with the show, with your other dive shop friends, they get to see it and they then might choose, “Hey, if he’s going to be at this presentation at that time, I’m going to be at that presentation at that time or divide and conquer. You’re going to that presentation. I want to go to this presentation and we will compare notes later.” So this is a really cool thing and I want to tell y’all right now, if you are listening to this podcast, find me Tec Clark and put a star next to my name. I want to be friends with you. I want to run into you at the show. It’d be great to meet you. So please put me down as a friend and let’s catch up when we are at the DEMA show.

Okay, so go back out to the menu and by the way, this podcast is going to be great, listen to it one time, but then listen to it again. When you actually have downloaded the app and you’ve got the app, this is going to be great information to know and if you’re savvy with the apps already, Hey, you can just listen to what I’m saying and it will be extremely intuitive to you. When you do download the app and play it, play with it, it’s going to be totally fine. So either way you want to go, just know that a that you’ll be able to negotiate through this super easy. All right. The first thing I love is the my schedule calendar. The my schedule calendar is the first little app icon. It’s got a little calendar thing going on there. When you touch that, it’s going to have every day of the DEMA show set up there and you can just scroll through there and you’ll see that all the hours are listed out and so forth.

Now if you go up to the top, you’re going to see a little alarm clock. That’s the what’s on now, that’s pretty cool. It tells you what is going on at the DEMA show at that time. So let’s say you didn’t have any plans and you got an hour to kill something like that and you’re going, “Hey, I wonder what I could go see right now.”  This is pretty cool because they’re keep updating it and you will know what you could go see. But that’s kind of a last minute planning thing. I’m not into the last minute planning. I plan out the DEMA show hard ahead of time and you’ll see why and this is part of the productivity of this. Okay. And then you’re also gonna see a little plus sign next to that alarm clock. That plus slot sign allows you to put in a scheduled item.

So this could be a meeting, it could be a lunch, it could be a breakfast, it could be whatever you want it to be. This is where you can create your own meeting. The next icon that’s super awesome is the exhibitors icon. It’s got a little picture of a booth there, the exhibitors icon. Once you hit that, you can browse all the exhibitors alphabetically or you could browse them by categories. So let’s say you want to look at, uh, companies that are doing books and periodicals. You’ll find there’s 36 of them. You hit that little link and all 36 are going to pop up. Now for me, let’s show you what I’m gonna do. So, exhibitors, I’m going to hit exhibitors and I’m gonna hit all exhibitors. And I’m going to go down to H. why? Because I want to check out the new Henderson wetsuit.

I don’t know if you guys have heard about this. It’s called greenprene, 100% neoprene free wetsuits. That’s pretty darn cool. I want to learn more about this. So the way that I’m gonna do that is I’m going to mark Henderson as a “must see” booth at the DEMA show. So just scroll down to the H’s. Now you’ll find Henderson aquatics inc right there. It tells you what booth number they’re at. But here, let’s make it super easy. You’re going to push the star. Once you highlight this as a favorite, it now tells you that this is what you want to see. So when you go to the show floor map, every company, every exhibitor that you put a star next to that you want to visit their booth, it’s going to be on the map. So when you’re scrolling the show floor, you get to then see all the booths that are actually highlighted in yellow that you want to see.

So you won’t miss any booth that you just kind of wander by and say “Oh, I forgot to go there.” No, this is going to be on the app. It’s on the map and you’re going to see them. So if you hit Henderson aquatics, you’ve already given it the star. You could, start on the previous screen or you could start when you’ve opened up Henderson aquatics. Now if we’re in Henderson, it’s going to tell you the booth number. It’s going to give you an about, it’s going to give you all their contact information and it’s going to tell you what categories they are listed under if you did an exhibitor category search. All right, now I want to dig into this little icon bar that’s over to the left of all exhibitors. Now you’ve got that first thing that’s a star. That star is your bookmark and it is letting you know that you’re going to go visit that booth at some time.

Now here’s what’s really cool. You go, you check out the greenprene, neoprene free wetsuits at Henderson. You learn all about it. You get some literature and you have now visited them and your task is done. You then hit the check mark that’s “Mark as visited” and it takes off that off your map. So that way when you go the second day on the show floor, you’re not confused by the ones you want to see. Now you go back and you see the only the ones that you still need to see. So check off that and that’s a mark as visited. You’ve also got this little weird icon that has like a little networking model to it. I don’t know what you call it looks like a tinker toy to me, but that is the share icon. And so this is where you get to share with your friends.

So that could be that you visited the booth and you are telling your dive center friends. You guys have got to check this out. You then hit the sharing option and you touch the friends that you want to go see. Then you’ve got a little pencil that’s edit your notes. Now what’s cool is you can link this to a note feature. Now I use Evernote. Evernote is absolutely awesome for notes and lists and to do items, um, anything like that. So I’ve linked it. So when I want to do notes, I just pushed that and it will link straight into Evernote, add to schedule. That’s the calendar looking thing. Now I could come back because let’s say they’re going to do a presentation or they’re going to do something special in their booth at some time. Remember, GoPro. GoPro always, you know, gives away a GoPro at the show.

I think they do it each day or they used to do it each day. I don’t know if they’re going to do it this year. Don’t, don’t hold me to that. But anyhow, and traditionally in the past, GoPro will give away a GoPro, at the DEMA show. So you could hit the GoPro booth mark and then go add the schedule and then put the time of the day that they are going to do their drawing. You have to be present to win. And a lot of the booths, by the way, give away tons of things. I’m telling you folks do this by the way. Here’s a little bit of advice. Do booth giveaways. Not a lot of people take them seriously. So your odds of winning are actually really good. That’s a little secret. I’ve known tons of friends that have won things because they do it.

So that’s a little tip so you can add the schedule. Now here’s another cool feature. This little arrow looking thing that looks like a posting with some arrows to get to places. Well that’s the get directions icon that get directions icon is super cool. When you hit that, it’s going to ask you what are you near? And you could search what you’re near. And then what are you looking for is let’s say the Henderson aquatics booth. You hit locate and it will literally give you directions how to get to the booth you want to go to from where you are right now on the show floor. I think that is super slick and then finally you’ve got this little map icon that we’ve all seen before that is locate on map. When you hit that it’s gonna bring up the show floor map and it’s going to zoom in to where the booth is so you can quickly quickly see it.

Hey and this little question mark at the bottom, if you don’t remember what these icons are, just hit that question Mark. It expands and gives you the labels of each of those icons so you can’t go wrong. This is awesome. The exhibitor feature, the exhibitor booth feature is a great way to keep up with what you want to see on the show floor and market on your maps so that you hit every, every exhibitor that you want to see. Now to do that means that you do need to spend some time beforehand. Don’t wait till the show has started to look up these exhibitors, do it beforehand, go through them and pick who you want to see and what booths you want to visit.

All right. And then the next big icon that you’re going to want to know about is the maps icon. The maps icon is the show floor map. This allows you to zoom in, be mobile. The more you zoom in, the more details you’re going to get. What booth, what booth number. Now the other cool thing is that if you have marked favorites for exhibitors, they are going to be highlighted in yellow. So now you’ll know all the ones that you want to see as you’re roaming the show floor. Oh, and by the way, what you can do is go up to the little bars up on the upper right and push that and you will get that locate menu item that comes up again. And so that’s going to ask you what are you near and what are you looking for? And you can locate directly from the exhibit hall map as well. Now, the next thing I want you to hone in on is the events icon. The events icon looks like a little screen or a Blackboard or something like that.

And so click on that and what you’re going to see is browse by day or browse by track. Now these are events, these are seminars, presentations and parties and different things like that. So again, you can either browse the day to see what’s going on or you can browse it by track. Now what’s really cool about this is that you’ve got your two big items that I’ve already told you about before that are so important when attending the show. And those are those seminars. Now you’ve got DEMA sponsored seminars and you’ve got exhibitor sponsored seminars. Those are listed here under those tracks. So let me give you an example here. First, you can browse by day, so if you hit browse by day, it’s going to pop up with Tuesday, November 12th wait a minute, I thought the DEMA show was Wednesday through Saturday. You might be saying, well, guess what?

There’s a lot of companies that will do pre show training. This is worth looking into because there are seminars that are usually all day seminars that organizations put on and these seminars or they’re actually training, a lot of them are certifications that they take all day. So to put it on during the DEMA show itself means that you don’t get to see all the things going on at the show. So there’s a lot of companies that like to put on there their own trainings a day before the show starts. So you’ll see that, that there’s Tuesday, but then you can touch all of the different dates Wednesday, Thursday, Friday, Saturday, and then you just scroll by time and you will see all of the seminars that are going on. Okay. So as we just keep going through here, you’re going to see some really, really great topics that are from the different organizations that you want to see.

So these could be, you know, anything from the training agencies to other exhibitors like travel and photo and video companies. And now they’re doing their seminars or their presentations to give you more information. So let me show you how to do this. If we go to Wednesday the 13th and I’m scrolling through here and I’m looking at things that interest me, man, there’s a ton of things that interest me. I just love this. Look, I’m going to go here, Oh at noon I get to see divers alert network is putting on fluid management for divers. What you need to know about hydration. Oh that sounds awesome. So I can touch that and it’s going to give me an explanation about what this is and what the seminar is all about and it tell you when it is at to tell you where it is. All right, that’s cool.

But here’s what makes this so easy. All you do is touch the star and that is your schedule. You have just now put this on your schedule, you’ve bookmarked it. So when you go back to your calendar and you are looking through your, my schedule calendar and that icon, well on Wednesday, November 13th at 12:00 PM there it is. It has popped up, divers alert network, fluid management for divers and it tells you the room that it’s in right there. And if you needed a reminder, you could touch that appointment and it will take you back right to the event and you’ll see all the details of it. Again, when you’re in an event, you can do notes, you can share with people and say, “Hey, you got to get here or you should see this.” And then at the end you can even rate the event so that you can tell the people of DEMA and the exhibitors themselves how you liked that event.

That lets them know if they should bring it back next year. So this is one of the coolest things that you can do is to go through the events schedule either by track or by day. However you want to do that and pick the things that you want to see. Now let’s say I also want to see advanced search engine marketing strategies to maximize return on investment. Well I look at that and I go, “Hey, that sounds really cool” and I hit the add to schedule star. I put it there. It says, “Hey, you already have an appointment to see the divers alert network fluid management for divers seminar.” So this gives you an alert that you’ve got an overlap. That way you get to pick and see which one you want to go to. Now how do you do that? Well, for me, you’re going to wind up looking to see if these presentations are done again at another time.

Now that takes a little searching, but it is worth it because guess what? Companies like Divers Alert Network, they will do presentations a couple of different times quite often so that that way if you can’t make one you can make another. So look into that and that way you’re not going to have any conflicts. So you might be thinking that it’s kinda hard to then go through every day and look for that same presentation that Divers Alert Networks down. Oh my goodness, I got to go through a lot. Well, all you gotta do is go to the search bar. The search bar in the events tab will let you to type in. And so I’m going to type in divers. Once I type in divers in the events area, all of the Divers Alert Network are going to be posted and that way you can scroll through there and see if we can find the fluid management for divers.

Again, Hey, so there it is. Divers alert network fluid management for divers. What you need to know about hydration is also going to be done on Friday, November 15th from 2:00 PM to 3:00 PM awesome. I can put that in my schedule and as long as I don’t have any other conflicts with that, then I have just easily and efficiently found when the next one will be held. Okay, so right there was the heart and soul of how you affectively and efficiently go to the [inaudible] show and with precision hit the things that you want to accomplish while your there. Again, that is mostly about visiting the exhibitors at their booths, seeing new products, getting information and just learning as much as you can as well as attending the seminars. So that’s how you do it. That’s the way to go. Trust me folks, the DEMA show app, will make this a dream for you as you’ve got all of these different things that you’re going to look at, plan ahead of time, schedule out, and whether you’re on the show floor or whether you are going to a seminar, how does it really go?

It goes like this. You walk into the show, you’re gonna pick. I start from the left or the right and you start going up and down the aisles, right as you start knocking off the different booths that you wanted to see and you go, you start, you talk to a booth, you do your thing, you check it off. So now you have attended it. Now guess what? You’re going to get an alert that says, “Hey, you’ve got 15 minutes till your next seminar starts, or something like that. And by the way, give yourself time to get to the seminars. The convention Hall is pretty big. So you’ve got to walk through the convention. All you gotta go to the meeting rooms, etc. So you want to give yourself enough time to be able to get to your seminars. Now, once you’ve gone to that seminar, now it’s time to go back to the show floor, right?

So once you come back to the show floor, it’s awesome. You get to pick up right where you left off because the app is showing you the next booth that you wanted to go to and go see. So it’s such a great way to keep track of your schedule. Hit every seminar that you want to see. Hit every one of the exhibitors that you want to see. This is the secret to how I do the DEMA show and to how lots of other savvy dive pros do the DEMA show. I highly recommend it. Now look, there’s a bunch of other things that are on this app. They’ve got a treasure hunt, which is kind of fun. You can look up the bio’s of the speakers, you can post photos, you can link to social media and make some posts on social media. Of course, we’ve already talked about that.

You can link up and be friends with other attendees. There’s things like local places to go eat and visit. You can hit the locate me now button on the app and it will show you where you are on the show floor as well. And it asks you again where you want to go. You can see show specials, what’s on now we’ve already talked about, you can do some notes. I like this one to the activity feed. The activity feed tells you what’s popular. That’s kind of cool. But global activity feed shows you what is trending and that means what are people bookmarking. So you can look down that list and see what is popular, what is going on? And then you can also query all your favorites, the things that you have bookmarked and that’s in there as well. So there’s so much to the app, there’s so many great things. Please download it, use it. You will thank me later. And by the way, if you are a visual learner, I have a DEMA show app tutorial on YouTube. It is on TheScubaGuru YouTube channel. It’s called the DEMA show app tutorial. I’ll put a link to that in the show notes page. That way you can see all the buttons I’m pushing how to download, install, do everything. It’s all in a visual as well.

What to See at The DEMA Show 2019

Okay, so now let’s look at what are some of my top recommendations for any dive pro who’s visiting the DEMA show to be immersed in? Okay, so the only way to get to the DEMA show is that you’re a dive pro. How did you become a dive pro? That means you’re a divemaster or higher and you got that through a scuba training agency, right? So with our training agencies, that’s where I want to start. You are going to be a part of a training agency or multiple training agencies, whatever the case is, you want to start there and that means go to the events area and then type in in the search field, the name of the agency that you want to track or follow or visit their seminars on. Then type into the search field in the event screen, the name of the agency that you want to find all the different seminars that they are offering for.

So, for example, I’m going to type in PADI and as I type in PADI now, all of the seminars that they are putting on will be listed. Everything that they offer. Now you’re going to find that there are dozens and dozens of different seminars that are being put on by the training agencies. So specifically as I’m going down the PADI list here, there’s tons of things. Anything from the risk management to travel to business tips and techniques. It goes on and on and on. So this is where you want to first identify what your training agency or agencies are doing and what they’re offering. So do that for each agency. If we plug in NAUI, you’re going to see the huge list of offerings that now he is putting on. Same with SDI, but Hey, remember they go by International Training. So if you just type in SDI, you’re only gonna see a couple presentation listed.

But International Training actually has tons of presentations that are on there as well. Again, we’ve already done divers alert network cause we use that as an example before and they have so many offerings. So here’s my big tip when it comes to the training agencies first is that when your training agency is offering anything related to updates, standards and programming changes and risk management, those are my top three always that I go for. Those are really the heart and soul on the education side of things. Now you can also go to any type of talks that have to do with business or sales or whatnot. That’s great. But guess what? There’s also going to be DEMA sponsored seminars that are all about marketing, business, sales, et cetera, and they’ve brought in specialists that this is their job, this is all they do, and they give this information in these seminars to corporations all over the world.

So I tend to lean a little bit more on the specific content that I’m only going to get from the agencies right from the horse’s mouth. It’s usually the training directors that are giving these type of talks when it comes to programs and standards changes and risk management and all. So this is really great stuff. So I would cue in on those areas for the agencies that you are with. Okay. So speaking of business, we are dive professionals. That means we get paid to do diving, right? It’s not just a hobby anymore. Getting paid means that this is part of our living. This is what we do. And to do it effectively and well means we need to be business savvy. So that brings us to the business side of this. So when we want to look up what there is to see on the business side, the first area I go to are the DEMA sponsored seminars, the DEMA sponsored education.

So go to that whole event track and hit that event icon again, and you’re going to see the tab that says DEMA sponsored education. Once you hit that, you’re going to see that you can look into subtracts. So deem has done a good job selecting presentations and speakers based on their content area in different tracks to cover all the bases. So there’s marketing, there’s operations 101, there’s operations 201 that’s a little bit more advanced side of operations. Then sales 101 and sales 201 one again, one’s a little bit more preliminary and the other one is a little bit more advanced. I love it. So marketing operation in sales are the subjects here. So what I do is I come into the DEMA sponsored education parts and I’m going to hit like marketing first. So we take a look at that. There we go.

Uh, there’s the thing I think I’d mentioned earlier, the advanced search engine marketing strategies to maximize return on investment. Very cool. Um, then you’ve got catch the Google wave SEO best practices 2020 and beyond. That’s going to be search engine optimization. Awesome. Then you click the next date over deep dive into marketing analytics. You’ve got the 15th on Friday beyond demographic and psychographic clusters, how to muster a meaningful cluster in a retail environment. I don’t even know what that means, but I’m going to be interested by tapping it, looking into that and so forth. Then advanced SEO secrets only found in Google’s annual report, et cetera. That was all under marketing. Now, if we look at operations, you’ve got productivity, you’ve got a merchandising GPS for increased sales. Interesting. That sounds pretty cool. Affective small business leadership. That’s Larry Mesereau. Now he’s been to the show many times.

He’s a very popular speaker and lots like him. I think this one’s cool. Employer, hazmat training responsibilities, hazmat. Hey, did you know that if you are in this diving business, you are around hazmat all the time? Yup. A scuba cylinder is considered a hazmat item. So Mark Gresham with PSI is actually going to be giving that. I think that’s awesome that they’ve put him on that stage as a DEMA sponsored seminar. Even though he’s an exhibitor too. I’m with PSI. But I think that that’s just awesome that they’re doing that. When we start getting into, um, the 201 level of operations, you’ve got productivity and the three biggest hiring mistakes and create your dream team. Hiring in my world is one of the most important things that you can do. I love that. I tend to see that one sales when you catch the sale, when you get into the sales, catch the wave, how social selling can catch more business for you.

Do we know what social selling is? Yes, it’s selling on social media. This is awesome. It’s Ken Countess who’s doing that again. Ken has been coming to the DEMA show for years. He’s one of the top presenters, very, very popular and he gives some great presentations so I’ll probably be on that one as well. Um, you’ve got sagging sales, how to up your game, quit selling and just make your day. That sounds good. Service that sells up sell, cross sell and beyond and bond with your customers. I love that. That’s another Larry Mesereau presentation. So you catch what I’m getting at here. There’s a lot. And then, Ooh, I love this one. On the sales 201 side using local imaging to grow your business. That’s done by Annie Crowley, you may have heard Annie, she is super popular. If you haven’t heard of her Looker up, go to her social media accounts.

She is amazing. Award winning photographer and filmmaker. And um, this one’s going to be a great one. So if she’s talking about using images to grow your business, I’m all in. This is going to be great and she’s awesome. So there you go. That’s just kind of a sampling of what’s out there and what you can do to get more business savvy. So I highly, highly, highly recommend that you look into those DEMA sponsored education seminars as well as of course the exhibitor sponsored seminars. There’s two more areas that we as dive pros need to really focus on hard and that is environment and legal issues. Now for environment. I want to point you to someone. I think that is really, really creating some massive change in our industry as it relates to how a dive pro can connect with environmental efforts. And that is Dr. Alex Brylske.

I’ve talked about him before in previous episodes. He has just been appointed as the sustainability editor for dive training magazine and dive center business magazine and he has his a company which is ocean education international and he is going to be doing three seminars at the show. That’s going to be greening your business, creating a more sustainable and profitable business. Also, trends and predictions for the dive travel industry, a 21st century perspective and eco pro training for dive professionals for the 21st century. I can’t recommend enough the presentations that Dr Alex Brylske does. They are fantastic. I’ll be there. I’ll be listening. Uh, because he just ties it in. He has this background in this way to do it and so he is an absolute leader in our industry when it comes to sustainability and environmental efforts that we as dive professionals can literally do to make changes so I highly recommend those seminars and the next area is going to be in legal issues.

Risk management right now I mentioned that to you before that you’ll get that with different scuba certification training agencies that are doing presentations on risk management and so forth, but I want to clue you in on one that is an absolute must see for anybody. It doesn’t matter what agency you’re with, anybody that is a dive pro at any level at all should be seeing these presentations. They are the presentations that are given by SSI called navigating today’s legal environment and proper paperwork, a legal perspective. Now these presentations are done by Craig Jenni. Craig Jenni is an attorney and a forensic dive accident investigator. He brings one of the most absolute real down to earth and actual sides of our industry as it relates to legal issues and risk management, I mean he’s talking case work that is out there and it’s things that are happening in our industry that have impacts on our insurance, that have impacts on the way that we operate, the things that we’re doing wrong ever that are going wrong all over the place.

He exposes so much of what we need to know as dive professionals as it relates to legal issues in this litigious society and how we can be what we call defendable and protect ourselves in the best way possible to do proper risk management. I can’t recommend this enough to you. So both of those presentations that uh, Craig is doing with SSI are going to be Thursday and Friday. Those are morning sessions, 10 and 11. Again, Friday 10 and 11. Um, I’ll be there and I, I just can’t recommend these two guys and their presentations enough. We do need to get more involved in environment and legal issues and Hey, that’s part of what this podcast is all about is, is excelling in areas like that.

Now the next area we’re gonna look into is going to be the resource centers. So if you are into photography or videography, you want to go to the events and then under the track you want to look at resource center snapshot sessions and there you’re going to see the tracks of photography and videography and then technical diving.

What’s going on here is out on the show floor in these resource sentence centers that I’ve mentioned in a in previous episodes. Now is the list of all the presentations and seminars that are taking place at the resource centers by day. And again, their topics are only exclusive to that resource center, whether it’s going to be image related and photo and video or technical diving related. So there’s tons of things to look into here. They are not where the other exhibitors are. Um, necessarily. So they are on the show floor is what I’m getting at. So definitely hone in on those. And then of course for the fun stuff, you can see the scuba demonstration pool. You can also look at the new product showcase. That’s pretty cool. And there’s even a first timer orientation. If you’ve never been to the DEMA show, there’s a first timer orientation that they put on to help you kind of navigate through what it’s about.

But I think this, this, uh, episode probably is a, is a pretty good orientation in and of itself. And Hey, if you go take a look at the new product showcase, there’s going to be all these new products behind some glass displays. You can go and see what booths these things are at. So you go, you look and you see, Hey, there’s the new NEMO that that’s out there, a power snorkeling device. It’s a really cool, uh, item that’s, that’s a new this year. And you’ll see that that’s part of the Brownies Marine Group. So all of a sudden you whip out your app, you punch in under exhibitors brownies, it will show you them on the map. You put that on a bookmark and you find the location and it will give you directions right there and that way you can check out the item in person. You see it’s that easy to navigate the show and be super efficient and effective for all the things that you want to see.

Bonus Show Tips

All right, and here’s a couple bonus tips for you before we close out this episode. One, drink tons of water. I know that sounds weird. You’re in the air conditioning all day. Look, I’m telling you because it’s an air conditioned environment, you are actually going to get dehydrated. Walk in that show floor, so drink tons of water. You’ll thank me seriously. Next thing, because you’re going to be running your DEMA app so much that’s going to drain the battery on your phone. Make sure that you bring a portable battery. That way you can hook up and recharge your phone on the go so that you don’t have to go somewhere in the convention center and find a wall outlet and sit there and get your phone to charge.

No, don’t do that. You don’t have time for that. Bring a portable battery so that you can plug in and recharge your phone on the go. Next is I like backpacks. Backpacks are a great way to tote the things that you want to tote around at the show. They keep a little bit more strain off you than if you’re carrying the bag around the show. You tend to kind of switch arms and that kind of thing. Backpacks are pretty popular with people, but on that same note, I want to caution you. No matter if you have a backpack or if you have a tote that you’re carrying in your hand, don’t pick up every single piece of literature you can from every booth. Here’s what’s going to happen. You’re going to get that. You’re going to get back to the hotel room. And when it comes time to pack your bags and go home, you’re going to be throwing out a ton of it anyhow.

So one of the things that I recommend is don’t go overboard on all of the items that you can carry away. Just go for the things that you really want to put your hands on. Otherwise, remember, so much of the information that you can get at the DEMA show can be emailed to you, can be sent to you in PDF formats and so forth. And by the way, for business cards, lots of exchanges for business cards, I’m going to give that plug and shout out again to Evernote. Evernote has a feature in it where I can actually do a digital scan of a business card and it will automatically take it, populate it and put it into my contacts in my phone. And all the person’s information from that business card is there. So that’s a really cool thing that Evernote does and that helps me from having pocket foals of business cards from, from people that I’ve met.

So those are my cool show tips. Little as little add on there. Again, I hope that when you come to the DEMA show here that you link up to me as a friend and we will meet hopefully sometime on the show floor, introduce yourself. It’s just a great networking thing to do. And Hey, networking, make sure you go to the socials, make sure you go to the different parties. Look, there’s going to be so many of them. The sea of change, one done by head and SSI, the divers alert network one, the Patty one, the DEMA awards presentation party, the deeper blue breath hold and brew party. I mean, look, there’s so many. Uh, what else am I missing? Women’s divert hall of fame, um, the NOGI’s and, and, American Academy of underwater arts and sciences. So, I mean, there’s so many great things out there.

So look at what else is going on with the different agencies and the different groups and organizations that are attending. It’s just a great time. So I can’t wait to see you all out there. And again, if you’re not going, please promote this episode of this podcast to someone that you know is going or is on the fence about going or, or zoned to go in for one day and they don’t know how to do it. This episode is really gonna help them.

Thanks For Listening!

So that’s it for today everyone. Thanks again to the DEMA show for being our sponsor of this episode, and I want to thank you so much for listening. Remember to subscribe to this podcast on iTunes, Google Play or Stitcher,. That way you’ll be notified of new episodes as soon as they go live every week. And please leave a rating. Items talked about in this episode can be found on the show notes page at scubaguru.com. I’ll put all kinds of links there to the stuff we’ve talked about as well. You can also click on that microphone and leave us a comment or a suggestion or something for a future episode. Thanks again everyone. We’ll see you in the next episode safe diving and take good care of my friends.

Thanks to Our Episode Sponsor

DEMA Show 2019
http://traffic.libsyn.com/divelocker/TDL_010.mp3

Podcast (thedivelocker): Play in new window | Download | Embed

Subscribe: RSS

Share this:

  • Click to email a link to a friend (Opens in new window) Email
  • Click to print (Opens in new window) Print
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on X (Opens in new window) X

Filed Under: The Dive Locker Podcast

009 Presentation Skills for Dive Professionals: PechaKucha, & Who is Scuba Queen USA?

By Tec Clark Leave a Comment

The dive locker, episode nine. In this episode you’ll learn a strategy for giving great presentations called PechaKucha.  You’ll also meet Scuba Queen USA Rachel Cushman.

Welcome to the dive locker podcast, the podcast for dive professionals where we bring you the latest in diving industry resources that make you excellent at teaching techniques, risk management and dive business, I’m your host Tec Clark. Thanks for being here today, everyone.

In today’s episode, I am going to share a technique that will absolutely hone any dive pros, presentation skills, especially as it relates to using a digital slide deck like PowerPoint or Keynote. It’s called PechaKucha. I know it’s a mouthful and you’ll see why you must be doing this in your divemaster and your instructor classes, but even in your dive centers, in staff meetings. Also, did you know that there is a Scuba Queen U S A and that she is competing at the Miss Scuba International competition next month? I had no idea, but you will get to meet Rachel Cushman and you will see how cool she is.

But first special thanks to our episode sponsor, the DEMA Show. DEMA Show 2019 is taking place this November 13th through 16th in Orlando, Florida. It is the world’s only international trade only event. for dive, travel, and action watersports professionals. This year’s expo floor will feature more than 600 leading dive equipment manufacturers, travel destinations, apparel wholesalers, and services providers. Register today to create stronger partnerships and uncover the latest and most innovative new products and services. Learn more at DEMAShow.com. So here we go. Let’s dive. Dive, dive.

PechaKucha – A Strategy for Great Presentations

Okay, so by a show of hands, who likes sitting through PowerPoint presentations? Okay, let’s see exactly none of you! But yet we must right? Slide decks like Microsoft PowerPoint and Apple’s Keynote are everywhere and we’re faced with them because training agencies create them so that we can go through knowledge reviews and presentations for our different classes. The thing is, is that do our students like them? Now wait, so if none of you like sitting through PowerPoint slides, why do your students would too? Kind of goes hand in hand. So are we doing a disservice by going through PowerPoint after PowerPoint, reading from the slides, et cetera, et cetera. You know, there’s a lot, a lot of argument that says, “Hey, there is a better way to teach.” And again, if you don’t like it, chances are your students don’t like it.

So here’s the deal. What if we shared information in a different way? What if we presented in a story fashion, something less technical but more passionate and emotional. So how would you do that? Well, one way is PechaKucha I know, it’s a mouthful, right? Well, here’s the deal. In 2003 Astrid Klein and Mark Dytham of an architecture firm in Tokyo created this thing called PechaKucha, which in Japanese means chit chat. And so what it was, was an event to get other architects together, these young designers to meet and show their work, but to exchange their ideas in a very short format presentation. That short format was 20 slides for 20 seconds per slide. Now that comes out to six minutes and 40 seconds of learning that takes place. So 20 slides for 20 seconds.

Now here is the thing, this caught on like crazy. And then all kinds of cities throughout Europe began doing PechaKucha nights. And then got to the United States. Well, more than 3 million people worldwide have done these PechaKucha nights. And when it came to the U S they even started a new one. There’s Ignite, there’s Lightning Talk, there’s Speed Geeking. And all of these are pretty much the same thing, but they boiled down to, you know, some of them changed to be like 20 slides in five minutes. Some of them are unlimited slides, but you only have five minutes, right? So they’re all similar. But my favorite of all of them is the original PechaKucha with it’s 20 slides for 20 seconds. Now how is this done and why is this good? What’s it all about? So first of all, here’s the structure and the format.

I’ve already stated that it is, that you’re creating 20 slides and those slides are gonna be for 20 seconds each. Now what this is, is it’s part of auto timing. Now auto timing can be set up for any slide in any type of digital slide deck like PowerPoint or Keynote. And it’s an automatic slide change that takes place after 20 seconds. And that is kind of the main structure of it, but there’s another piece of the structure that I find that is super compelling and that is, it’s supposed to be photos, only images. What we’ve heard that you know, an image can be a thousand words or whatever, you know that kind of stuff. The deal is that holds a lot of truth. No one wants to see a slide with a ton of words on it, and then the presenter reads the words, “Oh my gosh, shoot me now.” Right? You all feel that same way? We’ve got to stop doing that as dive professionals.

So think about this. If your slide deck consists of photos, now that could be one to three more photos on one slide, you could do kind of like a montage, you know? There’s not a rule on how many photos go on a slide, but the deal is is that if it’s photos only, or maybe there’s one word that goes with each slide or something like that, all of a sudden it’s up to the presenter to move the story along. And so what happens is is that the individual that’s doing these presentations has to do two things. They have to rehearse and refine, rehearse and refine. You see the message is that first of all, if we’re talking 20 slides at 20 seconds a slide, that means that you really have to rehearse because that next slide is coming and you know what? You actually need to know what the next slide is. It has to flow, right? So, we’ve been taught that in, in our leadership classes.

These presentations and our content have to flow seamlessly one to the next one to the next. So that means you need to know what the next slide is coming up in a few seconds. Rehearsing helps that. And then the other thing that is so key here is refining. Now the refining means that you’ve got to get to the heart of your message. So let’s say you’re doing a presentation and you only have six minutes and 40 seconds to tell that presentation, or that story, or that knowledge review area, whatever it is. If you only have six minutes and 40 seconds, that means you have to distill what you are talking about down so that there’s not fluff. It’s got to get done in that time frame and it’s got to flow with the 20 slides. So refining gets to the heart of the message and it’s actually really good cause it trims the fat and it makes you a better communicator and it makes your students, your audience enjoy it so much better.

So we’ve done this before in my dive program. We’ve spread it to others, and every place that puts this on in a dive center or an a dive operation has absolutely loved it because there’s so much that takes place. First of all, you should try it. Let’s say you got a divemaster course going on. You could have your students do a presentation on dive sites, just one dive site or multiple dive sites or whatever it is. And they will then do those 20 slides, 20 seconds per slide talking about dive sites and it will go one to the other. Then for instructor courses, try features and benefits of a dive cylinder, right? Whenever we’re going through instructor training and we’re training new instructors, we’ve got presentations that they’ve got to do that are content based, right from slide decks and from knowledge reviews and so forth from the different agencies.

Well, give this to them just to try the features and benefits of a dive cylinder or any other piece of equipment. Let them do that in 20 slides, 20 seconds per slide, six minutes and 40 seconds. Watch how good that actually will be. And then for your staff meetings, I challenge you this, do something with all of your staff members, right? Hey, look, the front desk staff has to greet people, they have to sell equipment, they’re selling classes and trips. They have to have great communication skills as well. So do the PechaKucha with your staff. It’s awesome. So have your staff give a presentation on customer service, on dive trips, or how to sell a regulator package. Whatever the case is, give them this so that they can get their message refined, rehearsed, and just be clear about it.

Now, here’s the other cool part. On the opposite end, whoever is the spectator or the student of this watch too, you see how they respond or if you’re on the opposite end, wait to see how you respond. You’re actually going to lean in. Your attention is going to be held strong. You’re going to be totally engaged in this content because it flies. It’s good, it’s not boring at all, and it is such a cool thing to witness. At the end of the six minutes and 40 seconds, you just kind of sit back and take a breath and applaud and go, “That was awesome. Really good job.” And look, this is also an opportunity that if people are using their crutch words there, uh’s um’s, okay’s that kind of thing. Hey, it’s a perfect teachable moment to tell people how they can do better, right? So this has such great, great talent behind it and such great discovery behind it that I think that this is something that everyone should be doing as a dive professional to help groom themselves at their own presentations and help groom others that they are teaching about giving presentations.

It could be a dive briefing, right? Whatever it is from the lowest of the hardest things, it doesn’t matter. I’m telling you, PechaKucha is one of the coolest things you can do for effective presentation formatting in your leadership development. Now, here’s something interesting to consider. What if you took this to your next level of actually doing this within your knowledge reviews or your presentation slide deck. So instead of using the agency’s prescripted one that has all the words and verbiage on it and everything like that, what if you actually just did one photo or two or three photos on a slide to go along with each topic or content area that you wanted to discuss? Now it does mean rehearsing and it does mean that maybe one or a couple of catch words are on that slide, but that’s it. It’s not a sentence. It’s nothing more than just one word or two at the most.

That is just enough to keep you on track. Now this is a really cool thing because that one image can convey so much to the students and then with you talking through that one image, now all of a sudden you’ve got a more engaging and compelling way for your students to sit through your presentations. Think about this, so give it a shot. Try it out when you do your next classes. I do this for my rescue classes and I love it and the students love it. I’ll just shoot up one image and one image I will talk through as it relates to a knowledge or view question and we still go over the same answer. We still hit the same outcomes, but it’s just being done in a different way and students love it.

So check it out.  There’s really not much to go look at about it. There’s events that are going on and you could go to one. But look, you can just set this up right on your own by telling your staff, “Hey, you’re doing a presentation on X, Y, Z, and you have 20 slides, 20 seconds per slide. Make it auto timed and you’re going to do it at next Monday’s meeting,” Right? Whatever it is. And you’ll see everyone is gonna love it. So there you go my friends, Pecha Kucha.

Who is Scuba Queen USA?

Tec Clark:              Okay. So like I talked about, there is a title out there called Scuba Queen USA. And I didn’t know this thing existed, so I thought I would reach out to Rachel Cushman and reach out to her and say, “Hey, what is this thing that’s called Scuba Queen USA?” So welcome to the show, Rachel. It’s great to have here.

Rachel Cushman:              Hi. Thank you so much. I’m so honored to be on it.

Tec Clark:              Well, thanks. First. Hey look, you and I met a year ago, I was speaking at DEMA and, you know, I think when people talk about titles and pageants and everything, you know, immediately there’s this whole modelesque and it’s the whole model world and you know, “are these really people of substance?” and that kind of thing that often happens. Well, I’m here to tell you at, what was it last year’s DEMA show? Yeah last year’s DEMA show, I’m speaking, giving a presentation there and you asked some of the best questions in all of the audience and you came up to me at the end of the presentation. You still asked more questions and we got into this great discussion and you know, I found out that you’re the assistant dive safety officer at the Aquarium of the Pacific back then, I was just like, Whoa.

Tec Clark:              You know, and so this was a really cool thing and then I’ve been following you and now I see that you’ve got the title of Miss Scuba USA, and you’re even going on to that. So I’m so excited. I want to hear more about this because I didn’t know such a thing existed in our industry. And the more that I’ve kind of done some research about it, all of a sudden I’ve realized, “Hey, there’s some really cool attributes to this title, especially in ocean conservation.” So first, Rachel, tell us about you. How’d you get here?

Rachel Cushman:              Well, yeah, thanks. So, yeah, my name is Rachel. I, grew up and have lived in California my whole life. I am the daughter of a lifeguard chief. He’s lifeguard chief at 36 years. So I basically grew up on the ocean. I like to say I took my first steps in the sand on the beach and I was really lucky to have an opportunity to start going to Catalina and snorkeling when I was just four years old with my family. And I just immediately fell in love with it. You know, the ocean is amazing, I mean I didn’t love the cold water, never have, but what you get to see, you know, with the kelp forests and in the blue water, it just, it absolutely took all of my interest in ever since I’ve been pretty much pretty much into it.

Rachel Cushman:              I took my first breath of air underwater I think when I was about 10 years old.  One of my dad’s friends came along with us and I was just totally hooked from that point on. I read books about Jacques Cousteau, every book report that I could give about scuba diving I did. On my, for my birthday, dad gave me the PADI open water book I think for my 10th or my 11th birthday actually. Yes, they gave me the book and so that I could start preparing to actually get certified, when I turned 12. And so I’ve been super into it since I was a little kid and I always tried to get my friends into it, even started a scuba snorkel club at my high school. And I had about 30 people show up for the first, cause everyone thought I could certify them and I’m like, “you guys, I’m 14 years old, you know.”

Rachel Cushman:              But,  unfortunately that number kind of dwindled down a little bit. Since then I,  I went on and I got my advanced and rescue certification when I was a senior in high school.  I actually quit the cheerleading squad after four years just so that I could, spend the time to go do it so I could get my Marine science pathway cord and then started high school, or excuse me, started college. I went to Cal State Long Beach and I got my degree in Marine Biology and  yeah, just get kept diving. And ever since then and while I was going to school there, I got the job at the Aquarium of the Pacific, which was like the best day ever because I always knew that even though I was getting my degree in Marine Biology, scuba diving was really my passion.

Rachel Cushman:              I was doing Marine biology because of scuba. I wasn’t doing scuba cause Marine Biology. So is it my perfect little niche for me. And I started, my job there is to train and onboard all of the new scuba divers. So we’ve got about 150 volunteer divers. We do over 20,000 dives a year. Which is like more than any other aquarium at least that I know of in North America. And so it’s lots of diving all the time. We do about eight to 12 dive shows for the public every single day on Guardian, full face masks. And so, and those are all volunteers. So my job is to not only onboard them and train them, but to also manage them and try to help the performance diving, what I like to call it, be the best it can be between the buoyancy and how to talk underwater and you know, give the best types of presentations to the public that instill a sense of wonder, respect and stewardship for the ocean.

Rachel Cushman:              So I’ve been doing that for about eight years now. And I started doing a little bit of free diving as well. I became a NAUI instructor few years back. And now I’m the assistant dive safety officer.  I get an opportunity to work at the aquarium and I also teach high school students, some advanced diving and even some, I introduced them to some scientific diving stuff as well cause I’m an AAUS diver too. I tried to keep it short and sweet. But really my whole life, you know, I’m only 28 and my whole life has pretty much been surrounded by scuba diving.

Tec Clark:              I think everybody can hear right now just from this,  first part, the interview here that,

you know, you can see why she’s got such a good head on her shoulders and things, thinks a little bit differently out there and just really has a passion but also this technical side. I love that you’re saying, “Hey, when we do this performance diving,” as you kind of call it “that it’s got to be right. It’s got to look good, it’s gotta be sharp.” And I think that intrigued me when we were having our discussions with you. So tell us about what is Scuba Queen USA.

Rachel Cushman:              So Scuba Queen USA is the title for the United States representative for the international pageant for Miss Scuba International,  as Scuba Queen USA. I get the opportunity to,  essentially be an advocate for ocean conservation by using the platform of scuba diving. And so I was crowned this title in May and I have been spending the last six months getting really savvy about what I know about conservation and how to talk about that with, all different people from different backgrounds and how I can relate it back to scuba diving. One thing that I think is so important is,  the power that I think every single scuba diver has that they don’t even know. And that’s the power of stories. I mean, all of the stories that every single diver has, everyone wants to hear those stories.

Rachel Cushman:              I mean, I was a Disney princess. That was an odd job I had once, cause I was picked for parties as the Disney princess. And I say people are much more interested in me wearing a wetsuit than they ever were wearing a princess outfit. And so it’s, the stories that all divers have to share. I just want to encourage as many scuba divers to just tell those stories as often as you can because everyone wants to hear them. And those stories I think help everyone develop a relationship with the ocean. And I think that’s really what my purpose is in life is to try to get people connected.

Tec Clark:              That’s awesome. So tell us about Miss Scuba International. When did that start and when did that come about? And I hear that a what is it, Malaysia or where is it? Tell us about that.

Rachel Cushman:              Yes, so I’m the United States representative of international pageant.  It started in 2011 and it is the only pageant in the world that it has the emphasis on ocean conservation. There are other pageants that have different types of specific emphasis. And then other ones that each representative from each country has their own platform. But this one in particular has, the main focus of ocean conservation. So when I go to Malaysia for this pageant, it’s about two and a half weeks. And during those weeks, I do some scuba diving. We do WWF conservation workshops, as well as charity events mixed in with some catwalk training and wet suit photo shoots and a whole bunch of other type of really fun, and some other performance choreography. And so what really makes mix this together, the meat of ocean conservation in us learning. They teach us how to be better representatives for the ocean and in a professional realm. You know, I think that in, at least in the United States, there’s quite a, I think a misunderstanding of what pageants are. I blame shows like Toddler and Tiaras.

Rachel Cushman:              It’s not just a beauty thing, not at all. The beauty thing is the very last thing that comes into play. Like I was saying, the last six months I have been working really hard on spending my time trying to better my own character. From listening to conservation podcasts going to work instead of listening to music, to changing who I follow on Facebook and Instagram so that I have a better understanding to having kind of difficult – pushing myself into uncomfortable situations and talking about things with random people on boat trips or liveaboards. I’ve had some interesting conversations about things, just so that I can learn how to be a better representative and a better advocate.

Tec Clark:              Fantastic. That’s incredible. What, what happens when you win? I’m not going to say if you win, I’m going to say when. What happens when you win this competition here?

Rachel Cushman:              Well, the winner gets basically just an amazing opportunity. I got to admit, I am not really sure what the full depth of winnings are. All I know is that from all the girls that have won in the past, like for example, the United States has won twice since 2011 and all of the girls tell me that it’s just an opportunity like nothing else that I get to travel the world. Actually the winning, it says online that the winning delicate, will undertake a year of ocean conservation campaigns to educate and inspire  the desire in all of us to do our best to safeguard for our oceans. So this pageant will also offer her a unique and comprehensive platform to launch her career and personally in personal development within the industry. And so this gentleman that founded the organization, Mr. Robert Lo, he provides us an amazing platform just for, for women to learn how to be better representatives and travel to different places.

Rachel Cushman:              Hopefully, I really hope I’ll be able to go to different scuba shows around the whole country. I’ve been to DEMA, Beneath the Sea scuba show. But I love going cause I just love meeting everybody who scuba dives. That’s my world. That’s going to be my world for the rest of my life. And I just love meeting as many people as I can. I get the opportunity to go around the world to different shows and see what scuba looks like globally.  I think I’ll be right exactly where I need to be.

Tec Clark:              That’s awesome. And I saw that you’ve got a GoFundMe campaign launched. What is that for?

Rachel Cushman:              So I go funny. So I am responsible for covering the costs of travel, of getting myself there and back and as well as all of the apparel that they ask us to bring, which at the very end of pageant, there is a big performance night, just like any Miss America that you watched on TV with onstage questions, bathing suits, evening gowns, all of that fun stuff. And so I do have to cover all the costs for all of those, apparel options. And, anyone who has ever brought a prom dress knows that stuff’s not cheap. And so, that’s really to help me get there. I think every scuba instructor knows it’s not the most profitable business financially. You do make more smiles than any other person on earth in my opinion, you know? And so that’s essentially why I started the page to see if I could get a little bit of extra help so that I can eat a full meal when I get home.

Tec Clark:              Yeah, exactly. Well, we will put that on our show notes page. We’ll put the link to your GoFundMe and we’ll do that. I mean, we’re not talking donated wetsuits here everybody. We’re talking you need to put some funds here for this campaign to get her over to Malaysia. That’s awesome. And represent the US that’s so cool. I love this. Well, how else can folks follow you on this journey? Because this is coming up here too, right? It’s real soon. And will we be able to track your progress and kind of what you’re doing there?

Rachel Cushman:              Yes, yes. So I’ll actually be leaving at the end of this week.  The actual pageant itself is on November 16th in Malaysia.  But  I will be posting online,  through my personal Instagram, which you’ll find me at @racheldiving, R A C H E L diving as you know, and also on the Scuba Queen USA organization page,  which is at ScubaQueenUSA both on Instagram and on Facebook. So we’ll be posting there whole bunch.

Tec Clark:              Great. I will put links to all of those social media sources as well so that we can follow you on this journey. Well, we just want to give you the best of luck in this and I think this is so cool. I had no idea about this and then we saw that you were doing it. I thought, wait a minute, there’s going to be something good here and we’re right. This is awesome. So I can’t wait to hear more about it. I can’t wait to follow you and we wish you the absolute best of luck in this because I think you’ll be a fantastic spokesperson for all of the United States and all of ocean conservation worldwide.

Rachel Cushman:              Oh, well thank you so much. I’m so honored and I appreciate the support so much. I can’t wait. Thank you so, so much.

Tec Clark:              You got it. All right, Rachel. Take care. Safe travels to you too.

Rachel Cushman:              All right, talk to you later.

Thanks for Listening!

Well, that will do it for today. Thanks again to the DEMA Show for being our sponsor of this episode and thank you so much for listening. Remember to subscribe to this podcast on iTunes, Google Play or Stitcher, that way you’ll be notified of new episodes as soon as they go live and please leave a rating. Items talked about in this episode can be found on the show notes at scubaguru.com and there you can also click the microphone and leave us a comment. Thanks again. We’ll see you in the next episode. Safe diving and take good care of my friends.

Thanks to Our Episode Sponsor

DEMA Show 2019
http://traffic.libsyn.com/divelocker/TDL_009.mp3

Podcast (thedivelocker): Play in new window | Download | Embed

Subscribe: RSS

Share this:

  • Click to email a link to a friend (Opens in new window) Email
  • Click to print (Opens in new window) Print
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on X (Opens in new window) X

Filed Under: The Dive Locker Podcast Tagged With: PechaKucha, Scuba Queen USA

  • « Previous Page
  • 1
  • …
  • 28
  • 29
  • 30
  • 31
  • 32
  • Next Page »

About Tec Clark

Tec Clark is a diving industry expert who has held very elite positions in the dive industry including Managing Director of the University of Florida’s Academic Diving Program and National Director of the YMCA Scuba Program. He holds over 40 professional certifications with over 15 diving agencies. Tec has received numerous honors for his instructional abilities and has co-edited several diving texts. He also appeared as a diving expert on A&E, The Learning Channel, and Outdoor Life Network. He was Captain of the US Freediving Team and is the founder of both Reef Ministries and ScubaGuru.com. Tec is the Associate Director for Aquatics and Scuba Diving at Nova Southeastern University in Fort Lauderdale, Florida. Read More…

As Seen In

Resources

WHATTHEBUTTONDOES

Tags

Aggressor Adventures BSAC c-card CMAS confined water Cousteau COVID-19 DAN DAN Risk Retention Group Darcy Kieran DeeperBlue DEMA DEMA Show Doug McNeese First Dive Insurance Owl Underwriting Agency Force Blue Fourth Element freediving Gareth Lock GUE Immersion Freediving Kirk Krack Mark Evans mask Mastery of Domain NAUI Ocean Education International PADI Performance Freediving International Professional Liability Insurance RAID RSTC scuba SDI SEI SSI Stream2Sea Ted Harty The Human Diver Tom Ingram UHMS University of Florida Vicencia & Buckley HUB International Willie Cline YMCA

Welcome Dive Professionals

Welcome to ScubaGuru.com!  The ScubaGuru brand is dedicated to giving dive professionals tools and techniques to be GREAT LEADERS – leaders in the classroom, leaders underwater, and leaders in their diving businesses.  With unique leadership skill-sets, the dive professional can create:

  • Better divers
  • Loyal customers
  • A thriving dive center
  • A flourishing dive industry

See what we mean by Go Beyond the Standard and enjoy the rewards of being truly great at what you do!

Sincerely,

Tec Clark

Recent

The Dive Locker Podcast with Tec Clark

158 Everything Speaks About Your Brand with Dennis Snow

By Tec Clark Leave a Comment

In this episode of The Dive Locker Podcast we chat with former Walt Disney World executive turned customer service expert Dennis Snow on how everything speaks about your brand. Welcome To The Show! Welcome to … Continue Reading...

The Dive Locker Podcast with Tec Clark

157 In-Service Training for Dive Pro’s

By Tec Clark Leave a Comment

In this episode of The Dive Locker Podcast we look at how to set up and implement in-service rescue training for dive professionals. Welcome To The Show! Welcome to The Dive Locker Podcast, the podcast for … Continue Reading...

The Dive Locker Podcast

156 The Power of Friendliness in Diving Businesses

By Tec Clark Leave a Comment

In this episode of The Dive Locker Podcast we share why friendliness could be the most important value in a diving business. Welcome To The Show! Welcome to The Dive Locker Podcast, the podcast for dive … Continue Reading...

The Dive Locker Podcast

155 Making Safety Essential in 2023 with Gareth Lock

By Tec Clark Leave a Comment

In this episode of The Dive Locker Podcast we share a great resource to make dive safety a priority in your diving operations. Welcome To The Show! Welcome to The Dive Locker Podcast, the podcast for dive … Continue Reading...

The Dive Locker Podcast

154 Diving Industry Status Report: Post DEMA Show Reflections

By Tec Clark Leave a Comment

In this episode of The Dive Locker Podcast I give a diving industry status report based on my experiences at the DEMA Show 2022. Welcome To The Show! Welcome to The Dive Locker Podcast, the podcast for dive … Continue Reading...

The Dive Locker Podcast

153 What to Expect at The DEMA Show 2022 with Tom Ingram

By Tec Clark Leave a Comment

In this episode of The Dive Locker Podcast we learn all about the upcoming DEMA Show 2022 in Orlando with DEMA President and CEO Tom Ingram. Welcome To The Show! Welcome to The Dive Locker Podcast, the podcast … Continue Reading...

The Dive Locker Podcast

152 Interpreting the Ocean Environment Without a Marine Biology Degree

By Tec Clark Leave a Comment

In this episode of The Dive Locker Podcast we look at an outstanding resource to help dive professionals interpret the ocean environment. Welcome To The Show! Welcome to The Dive Locker Podcast, the podcast … Continue Reading...

The Dive Locker Podcast

151 Incorporating Weather Into Your Emergency Training Scenarios

By Tec Clark Leave a Comment

In this episode of The Dive Locker Podcast we look at how dive professionals can incorporate weather issues into your emergency training scenarios. Welcome To The Show! Welcome to The Dive Locker Podcast, the … Continue Reading...

LXD062 : Joe Dituri

By Tec Clark Leave a Comment

Joe Dituri – Hyperbaric Medicine Researcher & Exploration Legend In this episode of The League of Extraordinary Divers I chat with legendary hyperbaric medicine researcher and diving explorer Joe … Continue Reading...

Jeff_Bozanic_ScubaGuru

LXD061 : Jeff Bozanic

By Tec Clark Leave a Comment

Jeff Bozanic – Scientific Diving Legend In this episode of The League of Extraordinary Divers I chat with legendary scientific diver and explorer Jeff Bozanic. Today's guest is one of the premiere scientific … Continue Reading...

Search

[footer_backtotop]

Copyright 2006-2017 Tec Clark, Inc. · ScubaGuru is a trademark of Tec Clark, Inc. All rights reserved. ·

This site is intended for use by currently certified scuba divers and scuba professionals.
The tips, techniques and recommendations offered herein may not be in compliance with your respective scuba training agency's published training standards and procedures. 
Therefore, content on this site is considered professional advice only and is not a substitute for professionally supervised training. 
Users of this site must agree to the Terms and Conditions.