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Home » Archives for Tec Clark » Page 19

085 How To Successfully Exhibit At Shows And Events

By Tec Clark Leave a Comment

In this episode of The Dive Locker Podcast we learn outstanding strategies for profiting as an exhibitor at shows and community events.

Welcome To The Show!

Welcome to The Dive Locker Podcast, the podcast for dive professionals where we bring you the latest in diving industry resources that make you excellent at teaching techniques, risk management and dive business.

Things are opening up! Yep, the vaccine is out there and restrictions are loosening. That means pretty soon large events will start opening. Las Vegas is opening for the Fall and DEMA is happening, Jeep Beach the huge Jeep event in Daytona is this weekend and it is already sold out for events. Group events are coming back and people will be attending. That’s why I want to do an episode on how to successfully exhibit at shows and events.

We’ll go over trade shows and consumer shows, but you know what you can sell your services as a dive pro or a dive center at many, many local events in your cities and counties. Whether it’s a booth a tabletop a tent, indoor or outdoor there are some super important strategies that you need to know to actually get customers from these events as an exhibitor.

And how do I know this works, well this is what I have done for years with university programs, dive centers, a ministry, and even years at DEMA with the YMCA Scuba Program a national training agency. Once I implemented these strategies, the events were actually profitable! That, is what you will learn in this episode.

Items In This Episode

  • Trade Shows vs. Consumer Shows
  • Community Events: Art Shows, Food Festivals, Outdoor Adventure Shows, Boating Shows, Sporting Goods Shows, Church Events, Cultural Festivals, etc.
  • Look at demographics
  • Research the show/event: ask about previous years attendance, ask other exhibitors, look at Facebook likes/follows, ask pricing
  • Selecting booth space: where to select, best locations, best traffic flow area recommendations
  • Booth Setup: Tables? Chairs? Electricity? Carpet?
  • Trade Show Displays
  • Creative Techniques for attracting attendees
  • Personnel: have social people, how many staff, how to coach staff
  • Giveaways and handouts
  • MOST IMPORTANT TIP: “THE HOOK”
  • Closing Techniques: getting attendees contact info – multiple strategies
  • Follow Up

Episode Sponsor

If you find this show adds value to you as a dive pro and you’d like to help support the show, please consider supporting it on Patreon. It’s only $4 per month – that’s only $1 per episode. When you become a supporter of The Dive Locker you’ll get a shout out from me on the next episode after you join. You will also be listed on the Patrons of Dive Locker Podcast webpage. And you will receive 10% off any ScubaGuru Academy course at the Patron level, and 20% off at the Rockstar level. And of course my undying appreciation for helping support the show.

https://www.patreon.com/thedivelocker

Thanks For Listening!

That’s it for today, everyone. Thank you so much for listening. Remember to subscribe to this podcast on iTunes, Google Play or Stitcher, that way you’ll be notified of new episodes as soon as they go live and please leave a rating. Items talked about in this episode can be found on the show notes Page at scubaguru.com . There you can also click the microphone and leave us a comment. Thanks again. We’ll see you in the next episode. Safe diving and take good care of my friends.

https://traffic.libsyn.com/secure/divelocker/085_How_To_Successfully_Exhibit_At_Shows_And_Events.mp3

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Filed Under: The Dive Locker Podcast Tagged With: Booths, Consumer Shows, Exhibiting, Trade Shows

084 Be Painstaking in the Hiring Process

By Tec Clark Leave a Comment

In this episode of The Dive Locker Podcast we explore the importance and benefits about having a painstaking hiring process.

Welcome To The Show!

Welcome to The Dive Locker Podcast, the podcast for dive professionals where we bring you the latest in diving industry resources that make you excellent at teaching techniques, risk management and dive business.

For most of us listening we are now approaching Spring and Summer. That means dive season is upon us. And many dive shops, dive centers, resorts, liveaboards, and charter operations are actively hiring dive professionals.

But who you hire is absolutely critical to the success of your dive business. And that is because employees are the contributing force behind a workplace culture. And workplace cultures can be thriving places to work where customers love to be, or they can be toxic environments with high turnover and poor customer reviews which will lead to low customer involvement.

So today I’m gonna share why and how you can be ridiculously painstaking in the hiring process. Although that doesn’t sound feasible, it is. But the biggest thing is the benefits are tremendous – your employees will love it, your customers will appreciate it, and you will be on your way to a strong workplace culture.

This episode isn’t just for dive operators who are hiring. This episode is for everyone listening who has any hiring decision making at all in any business.

What’s Your Organizational Culture?

Organizational culture is the unique social and psychological environment of an organization. Famous financial guru Peter Drucker once said “Culture eats strategy for breakfast”. It was business author Ken Blanchard who added to Druckers quote saying, “Culture eats strategy for breakfast, lunch and dinner. That’s how important culture is in a business.”

Now what you have to recognize here is by the formal definition of organizational culture it is specifically human. The only way you get a social and psychological environment in a business is through people. Have you ever walked into a restaurant and seen dirty tables and trash on the floor? Well, there’s are reason for that, and it’s employees not doing their jobs. Right their you have ascertained that the workplace culture at that restaurant isn’t healthy. Again, this is a people thing. That’s why getting the right people is critical to the success of any workplace.

The Hiring Process Supports Your Culture

In his book The Culture Code, New York Times Bestselling Author Daniel Coyle points out numerous areas that companies with great organizational cultures thrive. And one of the areas he discusses is in the hiring process. He says this, “Be painstaking in the hiring process. Deciding who’s in and who’s out is the most powerful signal any group sends, and successful groups approach their hiring accordingly. Most have built lengthy, demanding processes that seek to assess fit, contribution (through deep background research and extensive interactions with a large number of people in the group), and performance (increasingly measured by tests). Some groups, like Zappos, have added an extra layer of belonging cues: after training is complete, they offer trainees a $2,000 bonus if they quit (about 10 percent of the trainees accept the offer).”

The powerful signal he is talking about is the focus on keeping the culture strong for everyone on the team. Employees are so thankful for this and it increases their job satisfaction in the workplace. Also notice he mentioned that these strong workplace culture groups also had new employees interacting with large numbers of people. Interesting, this is not just an interview with the owner, or an HR manager. Nope it’s a team approach. And here’s why.

Everyone Needs To Be Involved

Coyle goes on to highlight another aspect of groups with strong cultures, he says “make sure everyone has a voice” He goes on to highlight how some companies have policies where everyone must speak up on an issue at a staff meeting. Or hosting regular forums for employees to be heard.

Now when you combine the two together that is where the magic takes place. With some special forces groups, there are legendary methods of posting photos of candidates in the halls of the training center whereby the team gets to select its leaders. Placing sticky notes on the photos, with comments, sets a stage of trust in the hiring process. Allowing those with the most experience and contact with the individuals, to participate heavily in the hiring process.

Items In This Episode


Episode Sponsor

If you find this show adds value to you as a dive pro and you’d like to help support the show, please consider supporting it on Patreon. It’s only $4 per month – that’s only $1 per episode. When you become a supporter of The Dive Locker you’ll get a shout out from me on the next episode after you join. You will also be listed on the Patrons of Dive Locker Podcast webpage. And you will receive 10% off any ScubaGuru Academy course at the Patron level, and 20% off at the Rockstar level. And of course my undying appreciation for helping support the show.

https://www.patreon.com/thedivelocker

Thanks For Listening!

That’s it for today, everyone. Thank you so much for listening. Remember to subscribe to this podcast on iTunes, Google Play or Stitcher, that way you’ll be notified of new episodes as soon as they go live and please leave a rating. Items talked about in this episode can be found on the show notes Page at scubaguru.com . There you can also click the microphone and leave us a comment. Thanks again. We’ll see you in the next episode. Safe diving and take good care of my friends.

https://traffic.libsyn.com/secure/divelocker/084_Be_Painstaking_in_the_Hiring_Process.mp3

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Filed Under: The Dive Locker Podcast Tagged With: Hiring, The Culture Code, Workplace Culture

083 The Importance of The Pocket Mask in Diving Rescues

By Tec Clark Leave a Comment

In this episode of The Dive Locker Podcast we explore the importance of using pocket masks during diving rescues.

Welcome To The Show!

Welcome to The Dive Locker Podcast, the podcast for dive professionals where we bring you the latest in diving industry resources that make you excellent at teaching techniques, risk management and dive business.

The oronasal resuscitation mask or pocket mask for short has been the most popular barrier device for artificial respiration amongst divers. It’s need for airway management and for avoiding contact with bodily fluid is well established.

Yet, there are some who carry pocket masks with them during dives and there are other who oppose that. We’re going to look into that today. And shed some light on the pro’s and con’s of using pocket masks while diving.

Items In This Episode

  • A true accident that shows the need for pocket masks
  • Diving accidents are very messy
  • What is the right techniques to use pocket masks
  • Can you carry pocket masks with you when you dive?
  • How does carrying a pocket mask or not affect your duty of care?
  • Ordering DAN Oronasal Pocket Masks

Episode Sponsor

If you find this show adds value to you as a dive pro and you’d like to help support the show, please consider supporting it on Patreon. It’s only $4 per month – that’s only $1 per episode. When you become a supporter of The Dive Locker you’ll get a shout out from me on the next episode after you join. You will also be listed on the Patrons of Dive Locker Podcast webpage. And you will receive 10% off any ScubaGuru Academy course at the Patron level, and 20% off at the Rockstar level. And of course my undying appreciation for helping support the show.

https://www.patreon.com/thedivelocker

Thanks For Listening!

That’s it for today, everyone. Thank you so much for listening. Remember to subscribe to this podcast on iTunes, Google Play or Stitcher, that way you’ll be notified of new episodes as soon as they go live and please leave a rating. Items talked about in this episode can be found on the show notes Page at scubaguru.com . There you can also click the microphone and leave us a comment. Thanks again. We’ll see you in the next episode. Safe diving and take good care of my friends.

https://traffic.libsyn.com/secure/divelocker/083_The_Importance_of_The_Pocket_Mask_in_Diving_Rescues.mp3

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Filed Under: The Dive Locker Podcast Tagged With: DAN, pocket mask

LXD045 : Lamar Hires – Cave Diving Pioneer

By Tec Clark Leave a Comment

Lamar_Hires_ScubaGuru

Lamar Hires – Cave Diving Pioneer, Explorer and Manufacturer

In this episode of The League of Extraordinary Divers I chat with legendary cave diving explorer and manufacturer Lamar Hires.

Early Days

Lamar Hires started diving in 1979 after moving to Jacksonville, FL. The springs of North Florida were the closest dive sites to Jacksonville that didn’t require getting on a boat. After diving all of the springs countless times, he was naturally drawn to the caves. He earned his NAUI open water instructor rating in August 1984. And in November 1984, after cave diving for five years and logging over 1000 dives, he earned his cave instructor rating with the NSS-CDS.

He has gone on to explore and map many cave systems in North Florida and around the world with a small group of dive buddies. The motivation to explore and challenge himself led to the design of many new Dive Rite products and diving styles. Lamar was one of the first to use sidemount techniques to push caves beyond the range of back mounted cylinders. In 1985 he used this knowledge and experience to write the first sidemount specialty program for cave divers for the NSS-CDS.

Over the years Lamar has tested and experimented with various cylinder configurations to evolve sidemount diving into the specialty that it has become.

Exploration

He has tested gear and explored caves and wrecks around the world, including caves/mines in Finland, Puerto Rico, Dominican Republic, Australia, Japan, Italy, Russia, and numerous sites in the USA. He was part of the team that connected Telford Springs and Luraville Springs, two cave systems in North Florida. This dive set a short-lived world record for sidemount traverse in 1989, with a distance of 7600 ft. He has been in the icebergs of Antarctica and under the ice in sub-freezing water temperatures. He also dives plenty of wrecks, having been on wrecks in the Dry Tortugas, Egypt, Israel, UAE, Norway, Antarctica, and the Great Lakes.

Lamar is passionate about cave rescue and recovery. He has traveled around the world for the International Cave Rescue/Recovery team, training divers for this specialty, including Australian and Italian teams.

Lamar is still a very active instructor. He has trained more than 650 people to cave dive since 1984, and continues to train rebreather, sidemount, cave, and other technical divers.

Dive Rite

After joining Dive Rite in 1984, he developed the first back mounted wing specifically for diving heavy double cylinders that would later become known as the Classic Wing. An updated version of the Classic Wing continues to be a popular wing today. He brought the backplate that is widely used by technical divers into mass production in 1984. He also worked with SEIKO EPSON to develop the first user programmable nitrox computer, the “Bridge”, in 1992. After being with the company from the start, in 1997 Lamar bought Dive Rite from his friend and co-founder Mark Leonard.

Lamar continues to actively dive in caves and wrecks around the world. This provides the inspiration for developing and improving the Dive Rite product line by testing it in any environment imaginable.

Items In This Podcast

  • Inspired by Sea Hunt
  • Used Ned Deloach’s Underwater Florida
  • Wes Skiles
  • Woody Jasper
  • Lloyd Bailey
  • Rescue 911 Show – Cave Rescue
  • Cave Rescues and Recoveries
  • The invention of the Classic Wing
  • The invention of Sidemount diving for US cave systems
  • Mapping 14 cave systems
  • Dive Rite Manufacturing
  • NSS-CDS

Sponsor

Special thanks to our episode sponsor Aggressor Adventures

Aggressor Adventures

Thanks For Listening!

Thank you for joining me again. Do you want to give a shout out to our guest on this podcast? Leave a note in the comments section below!

If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post.

Please leave an honest review for The League of Extraordinary Divers podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated! And, don’t forget to subscribe to the show on iTunes to get automatic updates.

https://traffic.libsyn.com/secure/tecclark/LXD_045___Lamar_Hires.mp3

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Filed Under: League of Extraordinary Divers Podcast Tagged With: Cave diving, Dive Rite, Lamar Hires

082 The Benefits of Analyzing Diving Accidents With Eric Douglas

By Tec Clark Leave a Comment

In this episode of The Dive Locker Podcast we discuss the benefits of analyzing diving accidents with Lessons For Life author Eric Douglas.

Welcome To The Show!

Welcome to The Dive Locker Podcast, the podcast for dive professionals where we bring you the latest in diving industry resources that make you excellent at teaching techniques, risk management and dive business.

At our last staff meeting of our dive program I brought up a news story of a diving fatality in the Florida Keys. Although news stories are not necessarily great sources of information and sometimes lacking in details, this one had some good journalistic reporting behind it.

In this case a lady died while diving a popular deep wreck in the Keys while under the in-water supervision of a divemaster. The details went on to share that it was a four to one ratio – the DM and four divers. And that the signal to go up was given and as the group made their way to the ascent line, the lady disappeared from the group. Even after a few immediate search attempts, she was not found until the next day.

So, as we often do, I read the news article to my staff and they deconstruct the entire case. They start talking about currents and visibility, and proximity of the DM to the divers. What were the buddy teams like? Experience of the divers and certification levels. And of course the overall supervision of the dive.

I’m always so proud as I let my team run with the analysis, but more importantly is when I ask how can we prevent this same thing from happening? Hands shoot up and comments fill the room. They are truly spot on.

What You Get Out of Accident Analysis

This inspired me to share this pro strategy with you. It doesn’t matter what level of diving pro you are, what amount of experience, whether you are independent or part of a dive center or dive team – analyzing scuba diving accidents is actually a great way to keep proficient. for three very clear reasons:

  1. This &%$# actually happens
  2. You’re more aware of what odd and unusual things can go wrong
  3. You understand that it is a series of small events that leads to incidents. And. if you can recognize how little things can progress to big things, then you are a better dive professional.

Now you don’t have to scan the news for news stories about diving accidents. Actually, one of the best resources you can use to analyze diving accidents is to read the Lessons for Life column in Scuba Diving magazine. So today I invited my friend and colleague Eric Douglas the author of Lessons for Life to talk about the column, and the benefits of learning from these actually diving incidents.


Episode Sponsor

If you find this show adds value to you as a dive pro and you’d like to help support the show, please consider supporting it on Patreon. It’s only $4 per month – that’s only $1 per episode. When you become a supporter of The Dive Locker you’ll get a shout out from me on the next episode after you join. You will also be listed on the Patrons of Dive Locker Podcast webpage. And you will receive 10% off any ScubaGuru Academy course at the Patron level, and 20% off at the Rockstar level. And of course my undying appreciation for helping support the show.

https://www.patreon.com/thedivelocker

Thanks For Listening!

That’s it for today, everyone. Thank you so much for listening. Remember to subscribe to this podcast on iTunes, Google Play or Stitcher, that way you’ll be notified of new episodes as soon as they go live and please leave a rating. Items talked about in this episode can be found on the show notes Page at scubaguru.com . There you can also click the microphone and leave us a comment. Thanks again. We’ll see you in the next episode. Safe diving and take good care of my friends.

https://traffic.libsyn.com/secure/divelocker/082_The_Benefits_of_Analyzing_Diving_Accidents_With_Eric_Douglas.mp3

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Filed Under: The Dive Locker Podcast Tagged With: diving accidents, Eric Douglas, Lessons For Life

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About Tec Clark

Tec Clark is a diving industry expert who has held very elite positions in the dive industry including Managing Director of the University of Florida’s Academic Diving Program and National Director of the YMCA Scuba Program. He holds over 40 professional certifications with over 15 diving agencies. Tec has received numerous honors for his instructional abilities and has co-edited several diving texts. He also appeared as a diving expert on A&E, The Learning Channel, and Outdoor Life Network. He was Captain of the US Freediving Team and is the founder of both Reef Ministries and ScubaGuru.com. Tec is the Associate Director for Aquatics and Scuba Diving at Nova Southeastern University in Fort Lauderdale, Florida. Read More…

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Welcome Dive Professionals

Welcome to ScubaGuru.com!  The ScubaGuru brand is dedicated to giving dive professionals tools and techniques to be GREAT LEADERS – leaders in the classroom, leaders underwater, and leaders in their diving businesses.  With unique leadership skill-sets, the dive professional can create:

  • Better divers
  • Loyal customers
  • A thriving dive center
  • A flourishing dive industry

See what we mean by Go Beyond the Standard and enjoy the rewards of being truly great at what you do!

Sincerely,

Tec Clark

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