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LXD055 : Cathryn Castle Garcia & Capt. Gui Garcia

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Cathryn Castle Garcia & Capt. Gui Garcia – Legendary Underwater Creatives

In this episode of The League of Extraordinary Divers I chat with legendary underwater creatives Cathryn Castle Garcia and Capt. Gui Garcia.

Hey everybody welcome to another episode of the League of Extraordinary Divers. It’s so great to have you here with me today.

There is a duo in our industry who has impacted the arts, and the creative side of our underwater world, through photo, video, art and writing.

Bio

Cathryn Castle Garcia and Gui Garcia are veteran scuba instructors and owners of C2G2 Productions, a multimedia company specializing in underwater and wildlife 8k film production, photography, editing and publishing.

Cathryn has served as a magazine editor for more than 20 years and edits/publishes books for indie authors. She recently launched DeeplyDesigns.com, an apparel and accessory company that creates designs for ocean lovers, scuba divers and mermaids.

Gui is an award-winning filmmaker and photographer and is also a US Coast Guard-licensed master mariner with decades of experience as a superyacht captain. He and Cathryn serve as crew on expedition yachts.

The couple also leads adventure tours and photo expeditions to remote dive destinations worldwide. Their first book, Ocean Metaphor: Unexpected Life Lessons from the Sea is available in select retail outlets and on Amazon.com.

Items In This Podcast

  • Published marine science author at 16
  • Archeology diving on a pepper wreck
  • Looking into the eye of a baby whale
  • You have a baby octopus stuck where?
  • Diving lava tubes
  • Favorite diving destinations
  • DeeplyDesigns.com
  • C2G2Productions.com

*As an Amazon Associate I earn from qualified purchases

Sponsor

Special thanks to our episode sponsor Aggressor Adventures

Aggressor Adventures

Thanks For Listening!

Thank you for joining me again. Do you want to give a shout out to our guest on this podcast? Leave a note in the comments section below!

If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post.

Please leave an honest review for The League of Extraordinary Divers podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated! And, don’t forget to subscribe to the show on iTunes to get automatic updates.

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110 Why Attend The DEMA Show in 2021?

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In this episode of The Dive Locker Podcast we learn why dive professionals should attend the DEMA Show 2021.

Welcome To The Show!

Welcome to The Dive Locker Podcast, the podcast for dive professionals where we bring you the latest in diving industry resources that make you excellent at teaching techniques, risk management and dive business.

I have a question for you. When you come out of Covid craziness, in your dive business will you do things exactly as you did in 2019? Nope, the world has changed, businesses have changed and consumers have changed. So what’s one way to address changes that are specific to your diving business? In one concentrated period of time? In one location?

Let’s talk about DEMA Show. Yep the DEMA Show is back in person in Las Vegas Nov 16-19. Now I want to share with you compelling reasons to go, my top list. Doesn’t matter if you have been or if it is your first time, maybe your going or your on the fence, I want to share why IMHO this is a must do event every year – especially the rough years.

Items In This Episode

  • Location – Las Vegas
  • Resource Centers
  • Social Events
  • DEMA Sponsored Seminars
  • Exhibitor Sponsored Seminars
  • Booking Dive Travel
  • Latest Products and Technology
  • Dive Training Agencies
  • Equipment Manufacturers
  • Networking

Episode Sponsor

If you find this show adds value to you as a dive pro and you’d like to help support the show, please consider supporting it on Patreon. It’s only $4 per month – that’s only $1 per episode. When you become a supporter of The Dive Locker you’ll get a shout out from me on the next episode after you join. You will also be listed on the Patrons of Dive Locker Podcast webpage. And you will receive 10% off any ScubaGuru Academy course at the Patron level, and 20% off at the Rockstar level. And of course my undying appreciation for helping support the show.

https://www.patreon.com/thedivelocker

Thanks For Listening!

That’s it for today, everyone. Thank you so much for listening. Remember to subscribe to this podcast on iTunes, Google Play or Stitcher, that way you’ll be notified of new episodes as soon as they go live and please leave a rating. Items talked about in this episode can be found on the show notes Page at scubaguru.com . There you can also click the microphone and leave us a comment. Thanks again. We’ll see you in the next episode. Safe diving and take good care of my friends.

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109 Digital Marketing Channels With Jennifer Shaheen

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In this episode of The Dive Locker Podcast we learn all about the importance of digital marketing channels with Jennifer Shaheen.

Welcome To The Show!

Welcome to The Dive Locker Podcast, the podcast for dive professionals where we bring you the latest in diving industry resources that make you excellent at teaching techniques, risk management and dive business.

We all know that marketing is the action of promoting your business and/or selling your products or services. But HOW we do marketing is the real challenge. Well did you know that Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, and Facebook are all digital marketing platforms and tools that can absolutely redefine your marketing and sales and take you to a whole new level of business.

That’s why I’m super excited about today’s show because it has been in the works for quite a while. Many of you have written to me and said how much you would like more on the business side of diving. And my response back was “I’m working on something.” Well today I reveal that something with our guest Jennifer Shaheen of the Technology Therapy Group.

About Jennifer Shaheen

Here’s a little about Jennifer. Expertly guiding business owners through the intersection of marketing and technology for the past 15 years, Jennifer Shaheen has a unique expertise that combines technical prowess, entrepreneurial insight, and marketing acumen. Her marketing strategy, brand development, and small business operations skills have been engaged in the retail, manufacturing, hospitality, health care, and travel industries.

A thought leader and visionary, Jennifer seeks continually to translate today’s digital mysteries into understandable, accessible, actionable information. In addition to teaching at Social Media Marketing University and contributing technology articles to Bank of America’s Community Forum, Jennifer has appeared repeatedly on MSNBC’s Your Money with JJ Ramberg, to discuss entrepreneurial and business management issues.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, and all Social Media platforms.

I met Jennifer last year when I was her moderator in the DEMA Virtual Show. Her presentation was outstanding. So I checked out her company the Technology Therapy Group and I took some of her online courses. I was blown away by the content and the takeaways. And I realized how beneficial her training programs would be to everyone who listens to this show – whether and independent instructor, charter boat operator, or manager or owner of a dive center – large or small. The specialty area of digital marketing is absolutely critical to any diving professional.

So today we talk with Jennifer and look at the big picture of digital marketing and learn how it can be so transformative to you and your business.

Items In This Episode

  • Technology Therapy Group Affiliate Link
  • Use “SCUBAGURU” coupon code for 10% off online training and membership
  • Why customers words and phrases come in handy
  • The importance of communications
  • Analytics
  • Trend lines: trends.google.com
  • How digital platforms help businesses
  • Google My Business
  • Targeted messaging
  • Audience types
  • Inventory as marketing
  • Return policies as marketing
  • Holiday marketing strategies

Episode Sponsor

If you find this show adds value to you as a dive pro and you’d like to help support the show, please consider supporting it on Patreon. It’s only $4 per month – that’s only $1 per episode. When you become a supporter of The Dive Locker you’ll get a shout out from me on the next episode after you join. You will also be listed on the Patrons of Dive Locker Podcast webpage. And you will receive 10% off any ScubaGuru Academy course at the Patron level, and 20% off at the Rockstar level. And of course my undying appreciation for helping support the show.

https://www.patreon.com/thedivelocker

Thanks For Listening!

That’s it for today, everyone. Thank you so much for listening. Remember to subscribe to this podcast on iTunes, Google Play or Stitcher, that way you’ll be notified of new episodes as soon as they go live and please leave a rating. Items talked about in this episode can be found on the show notes Page at scubaguru.com . There you can also click the microphone and leave us a comment. Thanks again. We’ll see you in the next episode. Safe diving and take good care of my friends.

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108 What To Expect At The DEMA Show 2021 With Tom Ingram

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In this episode of The Dive Locker Podcast we learn all about the upcoming DEMA Show 2021 in Las Vegas with DEMA President and CEO Tom Ingram.

Welcome To The Show!

Welcome to The Dive Locker Podcast, the podcast for dive professionals where we bring you the latest in diving industry resources that make you excellent at teaching techniques, risk management and dive business.

The DEMA Show is back my friends! Yes! I’m so excited about this. Now, let me pause here because there are many of you who have never been to a DEMA Show or don’t even know what DEMA is. DEMA stands for the Diving Equipment and Marketing Association. It’s a not for profit organization that is the trade association for the international scuba diving industry. With more than 1,400 business members, DEMA’s mission is bringing businesses together to grow the Diving Industry worldwide.

And, each year DEMA puts on the largest diving industry trade show in the world. It attracts hundreds of exhibitors and thousands of dive and travel industry professionals from around the world each year.

For me, it’s not a question. I attend it every year. It literally charges my batteries and makes me love this industry even more every year. And, I can’t recommend it enough for you as a dive pro – no matter what level you are, no matter if you’re independent, part time, full time, does not matter this is the show to go to if you’re a dive pro.

So today I have the President and CEO of DEMA, Tom Ingram on, to tell us all about this year’s show. Last year was virtual and now we get to be in person in Las Vegas baby! So I wanted to have Tom tell us all about this years show and what we can expect.

Items In This Episode

  • Las Vegas
  • Covid Protocols
  • Seminars
  • Exhibitors
  • Activities

Episode Sponsor

If you find this show adds value to you as a dive pro and you’d like to help support the show, please consider supporting it on Patreon. It’s only $4 per month – that’s only $1 per episode. When you become a supporter of The Dive Locker you’ll get a shout out from me on the next episode after you join. You will also be listed on the Patrons of Dive Locker Podcast webpage. And you will receive 10% off any ScubaGuru Academy course at the Patron level, and 20% off at the Rockstar level. And of course my undying appreciation for helping support the show.

https://www.patreon.com/thedivelocker

Thanks For Listening!

That’s it for today, everyone. Thank you so much for listening. Remember to subscribe to this podcast on iTunes, Google Play or Stitcher, that way you’ll be notified of new episodes as soon as they go live and please leave a rating. Items talked about in this episode can be found on the show notes Page at scubaguru.com . There you can also click the microphone and leave us a comment. Thanks again. We’ll see you in the next episode. Safe diving and take good care of my friends.

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LXD054 : Margo Peyton

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Margo Peyton – Legendary Kids & Family Diving Pro

Margo_Peyton_ScubaGuru

In this episode of The League of Extraordinary Divers I chat with kids and family diving legend Margo Peyton.

Hey everybody welcome to another episode of the League of Extraordinary Divers. It’s so great to have you here with me today.

If you’re a parent or grandparent and you’re a diver, today’s guest is really gonna inspire you in how to dive as a family.

Bio

A pioneer in the family dive training and travel market Margo Peyton is a leader in this field. As the owner and founder of Family Dive Adventures & Kids Sea Camp and (501c) Ocean Wishes, Peyton’s efforts to connect and educate families through diving around the world has done much to help grow the diving industry.

Since its inception in 2000, Kids Sea Camp is responsible for more than 7,000 youth diver certifications including some high functioning special needs adults and children. With 24 weeks a year, spanning 13 countries, it’s common to have 3 generations of divers on any given week. Her mission is to help families to disconnect from their virtual worlds and reconnect with each other through diving and travel.

Margo is a member of the Women Diver Hall of Fame, and the Family Travel Association’s (FTA) board of advisors and was initially the sole representative for the diving industry. She is also a PADI Amasadiver and member of the PADI Youth Advisory Committee. She is recognized as an industry authority on youth diver education.

Nearly every industry dive publication seeks Peyton’s expertise for family travel and youth-related articles, including DAN, Sport Diver, Diver UK, Scuba Diving, Dive News Group, Undersea Journal, Diver and Dive Training. Margo has also won 2019 Beneath The Sea Diver of the year, 2018 DEMA Reaching Out Award, two very prestigious awards in the diving industry.

Peyton also works to make a difference by providing scholarships, training grants, and internships for the next generation of divers. She financially contributes to and sponsors a variety of conservation programs that address issues like marine habitat conservation and shark protection. Peyton inspires people of all ages and has been instrumental in growing the dive industry by inspiring younger generations and their families.

Items In This Podcast

  • Growing up with a father fisherman
  • Single mom raising two divers
  • A lesson learned about feeding marine life
  • Getting over fears
  • Favorite dive destinations
  • FamilyDivers.com

Sponsor

Special thanks to our episode sponsor Aggressor Adventures

Aggressor Adventures

Thanks For Listening!

Thank you for joining me again. Do you want to give a shout out to our guest on this podcast? Leave a note in the comments section below!

If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post.

Please leave an honest review for The League of Extraordinary Divers podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated! And, don’t forget to subscribe to the show on iTunes to get automatic updates.

Podcast: Play in new window | Download | Embed

Subscribe: RSS

Welcome Dive Professionals

Welcome to ScubaGuru.com!  The ScubaGuru brand is dedicated to giving dive professionals tools and techniques to be GREAT LEADERS – leaders in the classroom, leaders underwater, and leaders in their diving businesses.  With unique leadership skill-sets, the dive professional can create:

  • Better divers
  • Loyal customers
  • A thriving dive center
  • A flourishing dive industry

See what we mean by Go Beyond the Standard and enjoy the rewards of being truly great at what you do!

Sincerely,

Tec Clark

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