In this episode of The Dive Locker Podcast we learn all about the importance of digital marketing channels with Jennifer Shaheen.
Welcome To The Show!
Welcome to The Dive Locker Podcast, the podcast for dive professionals where we bring you the latest in diving industry resources that make you excellent at teaching techniques, risk management and dive business.
We all know that marketing is the action of promoting your business and/or selling your products or services. But HOW we do marketing is the real challenge. Well did you know that Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, and Facebook are all digital marketing platforms and tools that can absolutely redefine your marketing and sales and take you to a whole new level of business.
That’s why I’m super excited about today’s show because it has been in the works for quite a while. Many of you have written to me and said how much you would like more on the business side of diving. And my response back was “I’m working on something.” Well today I reveal that something with our guest Jennifer Shaheen of the Technology Therapy Group.
About Jennifer Shaheen
Here’s a little about Jennifer. Expertly guiding business owners through the intersection of marketing and technology for the past 15 years, Jennifer Shaheen has a unique expertise that combines technical prowess, entrepreneurial insight, and marketing acumen. Her marketing strategy, brand development, and small business operations skills have been engaged in the retail, manufacturing, hospitality, health care, and travel industries.
A thought leader and visionary, Jennifer seeks continually to translate today’s digital mysteries into understandable, accessible, actionable information. In addition to teaching at Social Media Marketing University and contributing technology articles to Bank of America’s Community Forum, Jennifer has appeared repeatedly on MSNBC’s Your Money with JJ Ramberg, to discuss entrepreneurial and business management issues.
Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, and all Social Media platforms.
I met Jennifer last year when I was her moderator in the DEMA Virtual Show. Her presentation was outstanding. So I checked out her company the Technology Therapy Group and I took some of her online courses. I was blown away by the content and the takeaways. And I realized how beneficial her training programs would be to everyone who listens to this show – whether and independent instructor, charter boat operator, or manager or owner of a dive center – large or small. The specialty area of digital marketing is absolutely critical to any diving professional.
So today we talk with Jennifer and look at the big picture of digital marketing and learn how it can be so transformative to you and your business.
Items In This Episode
- Technology Therapy Group Affiliate Link
- Use “SCUBAGURU” coupon code for 10% off online training and membership
- Why customers words and phrases come in handy
- The importance of communications
- Analytics
- Trend lines: trends.google.com
- How digital platforms help businesses
- Google My Business
- Targeted messaging
- Audience types
- Inventory as marketing
- Return policies as marketing
- Holiday marketing strategies
Episode Sponsor
If you find this show adds value to you as a dive pro and you’d like to help support the show, please consider supporting it on Patreon. It’s only $4 per month – that’s only $1 per episode. When you become a supporter of The Dive Locker you’ll get a shout out from me on the next episode after you join. You will also be listed on the Patrons of Dive Locker Podcast webpage. And you will receive 10% off any ScubaGuru Academy course at the Patron level, and 20% off at the Rockstar level. And of course my undying appreciation for helping support the show.
Thanks For Listening!
That’s it for today, everyone. Thank you so much for listening. Remember to subscribe to this podcast on iTunes, Google Play or Stitcher, that way you’ll be notified of new episodes as soon as they go live and please leave a rating. Items talked about in this episode can be found on the show notes Page at scubaguru.com . There you can also click the microphone and leave us a comment. Thanks again. We’ll see you in the next episode. Safe diving and take good care of my friends.
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