In this episode of The Dive Locker Podcast we discuss how even little details speak loudly about your brand.
Welcome To The Show!
Welcome to The Dive Locker Podcast, the podcast for dive professionals where we bring you the latest in diving industry resources that make you excellent at teaching techniques, risk management and dive business.
In the world of business training and consultation, a huge area of development has been in customer service, especially in the verbal communications piece of customer service. Everything from greeting the customer, to closing the sale, is pored over with communication strategies. What we say and how we say, our speaking, really matters in business.
However, what’s not often realized is what we say to customers is just the tip of the iceberg in projecting who we are and what we are all about as a business or a brand brand. In fact, there are hundreds of non-verbal factors in your dive center that solidify your brand. It is vital to understand employees are not the only facets of your business that speaks to the customers – EVERYTHING SPEAKS!
It’s not just about dive centers, if you’re and independent instructor you have a brand too, if you’re a DSO or you run a dive program, that program has a brand that is an extension of you. So yes, you and your associated business have a brand, and everything speaks about your brand.
Items In This Episode
- Lessons From The Mouse by Dennis Snow
- Dive Center Business Magazine
- Beyond The Standard YouTube Episode
Episode Sponsor
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Thanks For Listening!
That’s it for today, everyone. Thank you so much for listening. Remember to subscribe to this podcast on iTunes, Google Play or Stitcher, that way you’ll be notified of new episodes as soon as they go live and please leave a rating. Items talked about in this episode can be found on the show notes Page at scubaguru.com . There you can also click the microphone and leave us a comment. Thanks again. We’ll see you in the next episode. Safe diving and take good care of my friends.
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