In this episode of The Dive Locker Podcast we learn outstanding strategies for profiting as an exhibitor at shows and community events.
Welcome To The Show!
Welcome to The Dive Locker Podcast, the podcast for dive professionals where we bring you the latest in diving industry resources that make you excellent at teaching techniques, risk management and dive business.
Things are opening up! Yep, the vaccine is out there and restrictions are loosening. That means pretty soon large events will start opening. Las Vegas is opening for the Fall and DEMA is happening, Jeep Beach the huge Jeep event in Daytona is this weekend and it is already sold out for events. Group events are coming back and people will be attending. That’s why I want to do an episode on how to successfully exhibit at shows and events.
We’ll go over trade shows and consumer shows, but you know what you can sell your services as a dive pro or a dive center at many, many local events in your cities and counties. Whether it’s a booth a tabletop a tent, indoor or outdoor there are some super important strategies that you need to know to actually get customers from these events as an exhibitor.
And how do I know this works, well this is what I have done for years with university programs, dive centers, a ministry, and even years at DEMA with the YMCA Scuba Program a national training agency. Once I implemented these strategies, the events were actually profitable! That, is what you will learn in this episode.
Items In This Episode
- Trade Shows vs. Consumer Shows
- Community Events: Art Shows, Food Festivals, Outdoor Adventure Shows, Boating Shows, Sporting Goods Shows, Church Events, Cultural Festivals, etc.
- Look at demographics
- Research the show/event: ask about previous years attendance, ask other exhibitors, look at Facebook likes/follows, ask pricing
- Selecting booth space: where to select, best locations, best traffic flow area recommendations
- Booth Setup: Tables? Chairs? Electricity? Carpet?
- Trade Show Displays
- Creative Techniques for attracting attendees
- Personnel: have social people, how many staff, how to coach staff
- Giveaways and handouts
- MOST IMPORTANT TIP: “THE HOOK”
- Closing Techniques: getting attendees contact info – multiple strategies
- Follow Up
Episode Sponsor
If you find this show adds value to you as a dive pro and you’d like to help support the show, please consider supporting it on Patreon. It’s only $4 per month – that’s only $1 per episode. When you become a supporter of The Dive Locker you’ll get a shout out from me on the next episode after you join. You will also be listed on the Patrons of Dive Locker Podcast webpage. And you will receive 10% off any ScubaGuru Academy course at the Patron level, and 20% off at the Rockstar level. And of course my undying appreciation for helping support the show.
Thanks For Listening!
That’s it for today, everyone. Thank you so much for listening. Remember to subscribe to this podcast on iTunes, Google Play or Stitcher, that way you’ll be notified of new episodes as soon as they go live and please leave a rating. Items talked about in this episode can be found on the show notes Page at scubaguru.com . There you can also click the microphone and leave us a comment. Thanks again. We’ll see you in the next episode. Safe diving and take good care of my friends.
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